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To: BelowTheCrowd who wrote (2064)12/23/1998 11:03:00 PM
From: Dale Baker  Respond to of 2506
 
I expect ENML to be even lower than that soon.

;<)



To: BelowTheCrowd who wrote (2064)12/24/1998 6:26:00 AM
From: Q.  Read Replies (1) | Respond to of 2506
 
re. ENML: Consumer products are nice for small investor research, because you can do simple things like checking shelf space.

I looked at a Target store yesterday: Enamelon had 1/3 the shelf space of Rembrandt, and it was selling for a promotional price: $3 got you two of the large 6 oz tubes. The day before in a Walmart I paid over $4 for a single tube, compared to <$3 for Crest. Enamelon's long-term intention is to sell the stuff at the premium price, but it looks like ENML is still doing some expensive promotions, at selective retailers.