To: Mohan Marette who wrote (86853 ) 12/24/1998 10:40:00 PM From: kemble s. matter Respond to of 176387
Mohan, Hi!!! RE: Also I am delighted to hear that they are trying very hard to improve the market perception of the company.I think this could be one of the reasons why 'they' don't understand the company as well as 'they' should,I am of course speaking of the market pundits and potential customers.The problem or the opportunity is the perception of the company,a lot these guys still think DELL as some 'mickey mouse' mail-order outfit.BOY, are they going to be surprised on of these days. We could talk about the implications of this article for quite sometime...Michael referred recently to this quote of yours by telling us they continue to underestimate the power of direct (virtual integration)....he was referring to the competition...I wonder if the pundits and potential customers will figure out the power of this quicker than the stubbornness of the competition...admitting you're wrong is a tough case to swallow...but, a customer should figure it out rather quickly Dell is benefiting them...this spreading of the word is why I have believed WWW.DELL.COM. is a culture and a reason why you can't afford not to do business with them....IMO the business world will understand this concept far more rapidly than the competition did during past years... And, then from INDUSTRY WEEK.... 11/16/98 MICHAEL DELL'S MAGIC "BY SHARING WITH SUPPLIERS THE INTIMATE DETAILS OF OUR COMPANY AND PLANS, WE LITERALLY BRING THEM INTO THE BUSINESS" as a partner and "BLUR TRADITIONAL BOUNDARIRES BETWEEN SUPPLIERS AND MANUFACTURERS." To be sure, sharing what traditionally has been guarded information still makes many in the corporate world squeamish ...especially, says Dell, "THOSE WHO LIKE TO GET THEIR ARMS AROUND EVERY ASPECT OF THE PROCESS"...but, he argues that "COLLABORATION IS THE NEW COMPETITIVE IMPERATIVE." He contends that the companies that fully capitalize on the promise of the Internet by looking at their businesses as "MORE THAN BUILDING AND SELLING PRODUCTS AND SERVICES" will be the ones that survive, because the traditional approach is "NOT HOW THE WORLD WORKS TODAY"....."BOTH SUPPLIERS AND CUSTOMERS MUST BE TREATED AS PARTNERS AND COLLABORATORS, JOINTLY LOOKING FOR WAYS TO IMPROVE EFFICIENCY ACROSS THE ENTIRE SPECTRUM OF THE VALUE CHAIN, NOT JUST IN THE RESPECTIVE BUSINESSES"...."YOU HAVE TO APPROACH THE RELATIONSHIP WITH BOTH THE CUSTOMER AND SUPPLIER FROM THE STANDPOINT OF WHAT IS THE MOST EFFICIENT WAY TO ACCOMPLISH THINGS RATHER THAT THE OLD TRADITIONAL VIEW OF "IF WE DON'T CONTROL THINGS IT WON'T WORK...." msd Best, kemble