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Non-Tech : Radica Games (RADA) -- Ignore unavailable to you. Want to Upgrade?

To: chaz who wrote (6579)	12/26/1998 3:43:00 AM
From: chaz	Read Replies (1) \| Respond to of 7111

Some weeks ago, someone on the thread (apologies, I don't recall who) made the suggestion that Radica offer products for sale via the web. In yesterday's trading (Wednesday, Dec 24) Delila's Inc. traded 13.2 million shares, which made it the most actively traded U.S. stock... moving from $11.00 to $18.75, a 67% pop. Why? It issued a release saying it had opened a web site, a retail "store", on Yahoo. David H: Here in the U.S. Press, on the business tv programs, and in the newspapers, we've been hearing more and more about retail on the web...I don't know how much of this you get to monitor, but it's now appearing almost daily....a significant noise level. That, plus the communications revolution. Computerworld, in the trade press, has a study of web-based sales that you might also find worthwhile. I'm sure there are others other contributors here might mention. About a year ago, I suggested that many small merchants, like bait and tackle shops, Nascar retailers, etc. would be good targets for Radica...a way of reaching deeper into the prospect base. Now, I'd like to offer the suggestion that you combine the two...use Yahoo to construct sales outlets for the Warehouse to small commercial accounts, and to retail customers. The beauty of it is that you don't ship until you get the money, and since you accept credit cards, it's a slam-dunk to get the money. Along the way, you simultaneously release this news to the press, and zoom goes the stock. And, when GirlTech products come out, you announce it again. More Zoom. If you're going to make some acquisitions, wouldn't it help a great deal if Radica stock was much higher, and wouldn't it also help if you were the first independent toy company to use Yahoo, the No. 1 search directory on the web? Think about it!