To: stock4U who wrote (33858 ) 12/24/1998 11:19:00 AM From: Bucky Katt Respond to of 119973
I will post this much overlooked news, again >> The Company's educational toys and books currently appear and are available for retail purchase on several websites including its own Yahoo! based website as well as E-Toys, The Space Store, Watermelon, Einstein's Emporium and numerous others. Action's new Space Voyagers™ website : apii.com or spacevoyagers.com . is the Company's first brand-specific site. It is being renovated to include more interactive activities such as games, discussion groups, and downloadable screensavers, and will provide the individual consumer with links to sites where APII products are available for retail purchase. The purpose of the improvements is to make the site educational and interesting to visitors of all ages and to promote and make available APII products to a wider audience, without competing with its retail clients. President and CEO Ronald Kaplan commented, ''We are a young-minded company and we realize the significance of moving ahead forcefully with a solid e- commerce strategy. Currently, our approach is to measure and continually increase the number of sites on which APII products are available for purchase. We achieve this by continually seeking out, providing full support to, and maintaining close ties with our e-commerce retailers and by making it as easy as possible to post images and detailed information about our educational toys and books to their sites. In other words, we support on-line retailers and view them equally as important as our traditional retail partners. We feel that this is the best strategy to ensure success for our shareholders and, in line with our strategic goals, it provides both a rapidly expanding distribution medium and promotes APII product awareness.'' ''Our strategy for e-commerce success is to support all of the players. Currently, APII products appear on well over a dozen heavily trafficked sites, and my charges have their orders to push this presence much further. We soon expect the Internet to be the fastest growing segment of our business and within a few years, it is likely that we will be transacting millions of dollars of sales volume via the Net.'' Educational toy maker/publisher Action Products International, Inc. designs, markets, and produces educational toys and published products including books and CD-ROMs. Its products are marketed and sold to toy stores, specialty retailers, museums, zoos, theme parks, attractions, catalog companies, internet retailers, and education markets in the United States and worldwide. This company has a positive pe ratio btw...600 thousand share FLOAT