To: H James Morris who wrote (31071 ) 12/25/1998 5:13:00 PM From: Glenn D. Rudolph Respond to of 164684
December 16, 1998 Amazon Stock Reaches New High By THE ASSOCIATED PRESS EW YORK -- Shares of Amazon.com rose as much as $59 Wednesday after an analyst sharply increased his price projection for the fast-growing online seller of books. While Internet stocks routinely soar on hopes for an eventual windfall in profits, the gain in Amazon's price was one of the largest jumps in the short history of the Internet. Triggering the jump was Henry Blodget, a CIBC Oppenheimer analyst who lifted his long-term price target on the stock to $400. Before Wednesday, the stock had already surpassed $242, far above Blodget's previous projection of $150. Blodget also issued a report that the company could post a staggering $10 billion in annual revenue within five years. The company's revenue now is a fraction of that and it has no profits. Blodget did not return a phone call seeking comment. Amazon.com shares were as high as $301.75 on the Nasdaq Stock Market. They slipped back a bit to close at $289, a $46.25 gain. As Internet stocks tend to be volatile, giant price leaps in a single day are not unusual, but Amazon's leap in dollar value "is really phenomenal," said Steve Harmon, senior investment analyst for Internet.com., a New York-based research company. Except for initial public offerings, Wednesday's gain in Amazon.com's price was "the largest dollar amount in an Internet stock that I've ever seen," Harmon said. Amazon.com, like most other Internet stocks, hasn't made a dime in its short life. But the company's prospects improved with recent plans to sell a wider range of products. Last summer, the company announced a deal to buy Junglee, a firm that provides a one-stop comparison-shopping service to users of some of the most popular Web sites. In the latest outgrowth of that acquisition, Amazon.com agreed to include a link on its Web site to Cyberian Outpost Inc., an Internet seller of computers and software. "My perception is they are using the opportunity they have in front of them to build a very solid long-term business," said Derek Brown, an analyst with Volpe Brown Whelan & Co., a San Francisco-based investment firm. He predicts the company will start making money in late 2000. Still, the uncertainty is great amid an increasingly cluttered Web field. Amazon.com's chief rival, Barnes & Nobles, opened its online business last year. Also last year, software seller Egghead closed its money-losing brick-and-mortar retail stores and renamed itself Egghead.com to focus completely on sales over the Internet.