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Strategies & Market Trends : Roger's 1998 Short Picks -- Ignore unavailable to you. Want to Upgrade?

To: Sonny who wrote (16441)	12/24/1998 7:51:00 PM
From: Ploni	Respond to of 18691

I've been short KO a couple of months, at 63. After being underwater, I was briefly ahead this week, but am now behind again. I feel that KO is a mature company, and the only way they've been making their numbers so far is that they have extraordinary gains every year, from selling bottlers. Eventually they'll run out of bottlers to sell, but no one seems to notice this. I think KO should be selling for around 30, but don't know if it will every drop that much. Still, I'm not too concerned about holding my short position indefinitely. Unlike the Internut stocks, I know KO isn't going to double overnight, and I also know that as a Dow Jones Industrial Average stock, I'm never going to have my borrowed shares called in by my broker.