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Technology Stocks : Voice-on-the-net (VON), VoIP, Internet (IP) Telephony -- Ignore unavailable to you. Want to Upgrade?

To: Stephen B. Temple who wrote (2237)	12/26/1998 7:46:00 PM
From: Stephen B. Temple	Read Replies (1) \| Respond to of 3178

Frank, anyone: Is this a true statement about value of apps. over IP > "They can see how much aggregate volume is flowing, but not whether it's e-mail, video, Web browsing, IP telephony or some application. Apps To Get Semantic Distinctions INTERNETWEEK: Not all Internet applications are created equal. In fact, IP telephony may be worth more by the bit than e-mail, for example. To that end, Narus Inc. early next year will launch Semantic Traffic Analysis (STA), software that will allow ISPs and enterprise managers to charge users for the value of their network application. Although Narus is first targeting ISPs, it will sell to corporate IT managers in the next 18 months, according to Narus president Mark Stone. "Right now, ISPs don't have the visibility into their networks to see what applications are being used over their pipes," Stone said. "They can see how much aggregate volume is flowing, but not whether it's e-mail, video, Web browsing, IP telephony or some proprietary application." The evolution of Internet access services will require that ISPs go beyond providing basic access and begin to specialize in offering access for particular applications, according to Forrester Research analyst David Goodtree. He said that until now, the best ISPs could do is offer customers tiered services because the providers lacked the ability to bill for exact usage. Chris Torto, CEO of Voyager Information Networks, a regional ISP based in East Lansing, Mich., said the Narus platform is the only one that gives as much information about specific types of traffic and where they are going. "We can't just offer plain vanilla access in the future," Torto said. "This platform will allow us to provide real-time information to our business customers; they want to know what they are paying for." In developing STA during the past year, Narus focused on the need to recognize usage details of individual Internet sessions, the ability to work across any application and developing a scalable solution that does not impact network performance. [Copyright 1998, CMP Publications]