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Politics : Ask Michael Burke -- Ignore unavailable to you. Want to Upgrade?

To: Knighty Tin who wrote (41026)	12/27/1998 1:39:00 AM
From: S. maltophilia	Respond to of 132070

<<Not a revolution, a media evolution>> Maybe a devolution. A paper catalog mail order firm spends a dollar or two on printing and mailing costs for each of its catalogs, but (assuming it's well run and profitable-something the i'net operations haven't demonstrated) it exercises some care in selecting who gets these catalogs. There's been plenty of work done in developing databases of likely customers, cultivating the good ones, and jettisoning the bad ones. All the i'net firms have done is put up elaborate sites and hope for some eyeballs. Those that locate in virtual malls are spending enormous amounts for what might be advantageous locations, but without the benefit of physical stores (walk in, fondle the merchandise, hassle the help, etc.).

To: Knighty Tin who wrote (41026)	12/27/1998 1:54:00 AM
From: Michael Bakunin	Read Replies (2) \| Respond to of 132070

..but catalog sales where mail-order houses not only get advertisers to pay for space in catalogs, but also get consumers (PC/'net costs) to share the cost of catalogs. I have spare records up on the web; loads easier than swap meets or mailing lists. New costs (time/tech) are small, so 'net sales really are a better mousetrap for the .com brigade. A slightly better mousetrap. mb