Wireless Telephony> Frost & Sullivan: New Millennium Promises Abundant Growth Opportunities For The Mobile Communications Industry
December 24, 1998
NEW YORK, Dec. 23 /PRNewswire/The growth of wireless telephony in the past two decades has proven the public's acceptance of mobile communications technologies. Now, the new digital cellular/PCS and SMR
networks, along with messaging and satellite networks, are
trying to capitalize on the continued growth. Intensification
of the competitive environment will further spur customers to
expect more in terms of services, quality, and pricing.
Carriers must be aware of the demand and cater to it in a
rapid fashion. The networks are now in place, and new
technologies and techniques will continue to improve the
capacity of the systems. Those companies able to recognize
and implement growth initiatives will experience a wealth of
opportunities to be the market leaders.
To help companies succeed in this dynamic marketplace,
Frost & Sullivan (www.frost.com/conferences) will assemble
the industry's leading authorities for the Sixth Annual Mobile
Communications Conference and Exhibition, Jan. 21-22, 1999,
and for its Growth Engineering management seminar, Jan. 20.
This unique conference is specifically designed to provide
senior executives in the mobile communications market with
new tools, techniques, ideas and strategies to successfully
address the major challenges and opportunities facing the
industry today.
With formal presentations, panel discussions, consulting
sessions and ample situations for networking, this conference
provides an excellent opportunity to learn how others in the
industry are structuring their programs and successfully
growing their companies. Successful strategies, pitfalls to
avoid and market opportunities will be the focus of the
conference.
Tom Berger, vice president of DSC Communications, will
highlight technical and logistical issues encountered in his
address, "Deploying Wireless Solutions in Emerging Markets."
He will focus on the technical and logistical issues that
operators should consider when deploying wireless solutions
in rural and/or emerging markets. Real world examples from
three different continents will be used to illustrate the points
and considerations covered in the seminar.
In his address, "Wireless Data Communications: The Time is
Now," Dave Pepe, vice president of marketing of Bellcore, will
discuss the extension of communications capabilities,
resulting from innovations in both wireless voice and data
technologies. In order for the rapidly expanding mobile
business culture to thrive, solutions that bridge the worlds of
computing and wireless communications are required.
Other key speakers at Frost & Sullivan's conference will
include leaders from such companies as Ericsson, Arthur
Andersen, Rendall and Associates, Global Mobility Systems,
ICO Global Communications, Lucent Technologies, Lockheed
Martin, Motorola, Nortel and Sprint PCS.
The conference will be preceded by an intense, full-day
Growth Engineering management seminar, "Growth in the
Mobile Communications Industry: Utilizing the Market
Engineering System to Accelerate Growth and Identify Market
Opportunities," Jan. 20. Led by David Frigstad, chairman of
Frost & Sullivan, this seminar covers the Growth Engineering
system and how you can use this system to identify
opportunities to keep your company growing faster than
competitors and the market. It is a systematic,
measurement-based system which integrates market
challenges, company goals, market research, marketing
strategy, implementation and monitoring into a practical and
useful methodology that can benefit each and every
department in a company.
Both the conference and the seminar will be held at the
Westin Galleria Hotel in Dallas, Texas. As a bonus, all
conference attendees will receive Frost & Sullivan's
best-selling training manual, "Customer Engineering, " a
practical yet strategic approach to real marketing problems
and the strategies necessary to create a highly profitable
sales system through measurements of effectiveness that
ensure every project a company undertakes has a
measurable impact on their bottom line.
In an era when competitive strategies are of utmost
importance, Frost & Sullivan's Sixth Annual Mobile
Communications Industry Conference provides an excellent
opportunity for executives concerned with profitability to
discover crucial methods to ensure your company comes out
a winner. If you are a CEO, president, director, or manager
who is responsible for improving your company's market
position, then you should not miss this conference.
This conference will be sponsored by Arthur Andersen, Lucent
Technologies and Ericsson. For more information on
attending, sponsorship, exhibiting, advertising, or future
speaking possibilities, please call or write:
Sales Inquiries: Devin Brown cfsales@frost.com
212-964-7000, ext. 237
Press Inquiries: Nanci Besser nbesser@frost.com
650-237-4329
Sponsorships & Exhibits: Gary Robbins grobbins@frost.com
212-964-7000
Speaking Opportunities: Robert Valencia rvalencia@frost.com
212-964-7000, ext. 381
Frost & Sullivan
90 West Street
New York, NY 10006
Tel: 212-964-7000
Fax: 212-619-0831
Or, visit the Web site: frost.com
Conference: 2980-06 Date: Jan. 21-22, 1999 Price: $1250
Seminar: 2982-06 Date: Jan. 20, 1999 Price: $750
Conference & Seminar Package: Price:
$1850
SOURCE Frost & Sullivan
/CONTACT: Nanci Besser of Frost & Sullivan, 650-237-4329,
or nbesser@frost.com/ /Company News On-Call:
prnewswire.com or fax,
800-758-5804, ext. 573125/ /Web site:
frost.com
[Copyright 1998, PR Newswire] |
