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Non-Tech : Balance Bar -- Ignore unavailable to you. Want to Upgrade?

To: Tom Pulley who wrote (45)	12/27/1998 7:45:00 PM
From: BostonView	Read Replies (1) \| Respond to of 49

The three new bars are, according to my random household tasting group, much tastier and "less chalky" than the originals. The nutracuticals are a bonus feature. Bottom line: BBAR may be stumbling on to a whole new mainstream food category...a nutritional candy bar replacement. Think of it; millions of Americans opting for a great tasting, naturally sweet, healthy snack bar...perfect for the breakfast skippers, dessert, clearing the 3pm "wall", or late-night munchies. The momentum is building, and the RTD's will only fuel the fire. I see a series of blowout Q's ahead as BBAR fills more distribution channels. The challenge will be to "balance" revenue growth with new ad spending to preserve earnings momentum. I hear they recently changed agencies (in LA?) with a $9m account. Anyone know how it's rolling out; i.e. regional vs. national, print vs. radio vs. tv??? BV A chocolate~banana bar fan, and (thanks to gingkoba) alert enough to have been buying BBAR at $8 and under early last week.