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To: Elio Madama who wrote (24)	12/28/1998 9:25:00 AM
From: Dilbert	Respond to of 834

" Mark 1 owns franchise system rights from Heritage Concepts International, Inc., a publicly traded company (Toronto: HCI.TO) " This company ( HCI on TSE ) is a reporting company, showed a loss recently during restructuring. Large float over 100 mil, but income from property sales being used to progress.. Check out the following ... News, Web sites, Filings, latest PR.... www2.cdn-news.com@dockeywords+"stock=HCI" heritageconceptsintl.com grandmalees.com Search SEDAR for filings: sedar.com Latest news item from Dec.23, 1998: Heritage Concepts International Inc - Company Review 3mo results Heritage Concepts International Inc HCI Shares issued 104,510,746 Dec 22 close $0.05 Wed 23 Dec 98 Company Review Mr. Jerry Janik reviews the company Since May of 1998, HCI has undergone substantial change. We have started a modernization program for Grandma Lee's, those stores that have been modernized we have seen substantial growth in the year over year sales, loyalties and rebates. While this is encouraging the company has not rested on these minor successes. The company's goal is to completely revamp how business is conducted at HCI. In order to affect a change the company took the opportunity to re-invent how it defines service and product for its franchisees. This opportunity took the form of the Great Canadian Soup Company (GCSC). As many of you are aware, soup, stews, chilies and other 'spoonable' products will be a large growth segment in the foodservice industry. The GCSC has the luxury of being the original leader in this food segment category. Brand recognition is high and consumer acceptance is positive. Currently there are three GCSC locations in westem Canada, therefore change can be affected easily. The company took the liberty to totally redefine the GCSC to best take advantage of the opportunity as it presents itself over the next decade. The company brings to the market the leader in the soup and 'spoonable' category. Product that is fresh, a meal unto itself and a product that meets the needs of today's increasingly health conscious consumer. Furthemmore, it is a highly franchiseable concept whose operations are efficiently designed so that effective training and follow-up can be accomplished. The company's goal will be to provide consistent quality and service throughout its stores. Furthemmore from a franchising perspective the company can offer franchiseable stores from $9O,000 (Canadian) to $350,000 (Canadian) depending on the location, size and scope of the store. The company has redesigned how it trains, how it markets and how it communicates with its customers. The company has also concentrated its focus to its ultimate customer, the franchisee. The company's objective is to help people into business and help them stay there. Its role is to help its franchisees reach their customer and increase their business. The company's job is to train, not just initially but continually so that they can respond to the marketplace. In order to achieve this the company is instituting better accounting and communication systems based on computer technology starting with the cash register and working through to the Internet. The company is also pioneering new techniques in service for its customers through technology. In this development, the company is currently working with Well's Hospitality, a computer software firm focused on the retail industry and Perfomm Excel, a highly regarded resources firm, specialized in the recruitment and training in the foodservices industry. With a GCSC opening in Toronto in the near future, an aggressive franchising campaign is planned to start in early January. Over the coming months, the initiatives the company has taken with the GCSC will be taken into its other concepts. Financially the company is in an extremely strong position having sold our Plaza property in Oakville. The company is also currently negotiating to sell its 9.7 acre property, also in Oakville; consequently the company has the cash resources to aggressively pursue its growth objective. The result of taking these necessary steps to grow the business reflects in its bottom line and a loss this quarter and the company may show a loss in the next quarter. Don't misinterpret this to mean that the company does not know what it is doing or that it is not doing its job. Instead look at the company's goals and visions and remember, as stated many times by the company, it is committed to building shareholder value through the longterm growth of the company. The company is committed to the franchising industry as a method of achieving a superior rate of growth. (c) Copyright 1998 Canjex Publishing Ltd. canada-stockwatch.com