Zoran announces SVCD design(Since September they have offerred just a chip)...................................
December 29, 1998 07:16
Zoran Launches Reference Product for SuperVCD Market in China; New Design Enables Manufacturers to Enter China SuperVCD Market Quickly With a High-Quality, Feature-rich System
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SANTA CLARA, Calif.--(BUSINESS WIRE)--December 29, 1998-- Zoran Corporation (Nasdaq NM:ZRAN), a leading provider of integrated circuits and software for digital video and audio enabled by compression, announced today the availability of the SupraAVplayer(TM), a SuperVCD reference product. Based on Zoran's SupraAV decoder chip, the SupraAVplayer is fully compliant with China's new SuperVCD standard, which was recently adopted by the Chinese National Technical Committee of Standards. The SuperVCD (SVCD) standard is replacing the VideoCD (VCD) standard in China and offers enhanced features and improved video quality over the older standard.
During 1997, over 15 million units based on the old VCD standard were sold in China. Players based on the SVCD standard are now gaining momentum, and the market is growing rapidly. The SupraAVplayer enables Chinese manufacturers to conserve valuable engineering resources and at the same time achieve time to market and deliver a high-quality, feature-rich SVCD player. The SupraAVplayer includes advanced features such as built-in Karaoke, four-channel audio output, high-quality video, and it is fully backwards compatible with the old VCD standard.
"We see a rapid shift in the VCD market to the new SVCD standard," said Dr. Shmuel Farkash, Vice President, Video Products for Zoran. "All of the major Chinese consumer electronics manufacturers are introducing products based on this new standard. We believe that SVCD will rapidly replace the majority of the VCD players in the growing digital video market in China, where more than 15 million units were sold in 1997."
Based on Zoran's leading MPEG-2 video technology, the SupraAVplayer provides all the necessary features for a SVCD player in addition to some "add-on" features. The feature set includes:
- SVCD, VCD, Audio CD, CD-R, CD-RW Capability
- Supports Philips or Sony Front End Drive
- Forward and Backward Trickplay and Picture Zoom
- Embedded Karaoke Functionality
- Four Channel Audio Outputs with Volume Control
- Normal and S-video Output
- Two Microphone Inputs
The reference product is powered by Zoran's previously announced SupraAV(TM) decoder integrated circuit. The SupraAV integrates into a single chip the decoding functionality required for full implementation of the SVCD standard. As part of Zoran's StandardPlus (TM) strategy, a 40 MIPS audio DSP and video features were embedded into the chip, substantially improving audio and video quality. Furthermore, by applying Zoran's unique SiliconSoftware(TM) concept, smooth and seamless integration of innovative audio algorithms such as 3D surround and Karaoke are possible.
About the SupraAV Reference Product
The SupraAVplayer was developed specifically for manufacturers of SVCD players. The design is compatible with SVCD, VCD and Audio CD. Manufacturers can use the reference product to develop a low-cost, feature-rich SVCD player. Deliverables for the reference product include schematics, a bill-of-material, gerber files and firmware to complete the package. Manufacturers can rapidly get to market with a SVCD player using the Zoran's reference product.
ABOUT ZORAN
Zoran Corporation develops and markets software, integrated circuits (ICs) and IC Intellectual Property (IP) cores for digital audio and video applications enabled by compression. Zoran also provides complete reference products based on Zoran's technology. Zoran's product lines and IP include JPEG codecs, MPEG and DVD decoders, digital audio processors and real-time DVD software for PCs. All these standard-based products benefit from Zoran's Standard Plus(TM) technology. Zoran's software is bundled by PC and graphics-card manufacturers for software and software-assisted DVD playback on PCs. The company's ICs are used in numerous digital audio and video products. Leading applications incorporating Zoran's products and IP include professional and consumer video editing systems, filmless digital cameras, stand-alone DVD players, SVCD players and PC-based systems, digital speakers and audio systems.
Zoran is headquartered in Santa Clara, California with additional operations in Haifa, Israel, Toronto, Canada and offices in Tokyo, Japan and Shenzhen, China. For more information about Zoran, call (408) 919-4111, or visit our website: www.zoran.com. For our latest press releases, please call our fax-on-demand service at 1-800-PRO-INFO, ticker symbol ZRAN.
Note to Editors:
StandardPlus, SiliconSoftware, SupraAV and SupraAVplayer are trademarks of Zoran Corporation.
All other terms and product names are trademarks or registered trademarks of their respective owners, and are hereby acknowledged.
CONTACT: At Zoran Corporation:
Yizhar Ganor, 408/919-4286
ir@zoran.com
World Wide Web Site:
www.zoran.com
or
At The Financial Relations Board:
Cathy Kawakami (investors)
Alicia Nieva-Woodgate (media)
415/986-1591
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