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Technology Stocks : Creative Labs (CREAF) -- Ignore unavailable to you. Want to Upgrade?

To: Ben Beale who wrote (13205)	12/29/1998 2:16:00 AM
From: Gambit	Respond to of 13925

CREAF and the future??? I sold all my creaf today because I really have NO faith in it's management (and I just reached the point where it had dropped to much). Time and time again we have seen it step up to the task and fall just shy of what it needs. This Co. is going to DIE a long death, it just might go up again but looking in to the future I see right now maybe 1-2 more or so years of sound cards... that SUPER high end CPUs coming up are just a waste for most people and it should be used for sound. Graphics... god only knows what's going to happen with this area but one thing is sure 2d is getting to be just like sound... cheap. I'm sure a cheap chip set on the mother board will have that for low end systems soon. As for 3d its very much a what have you done for me lately game... and from what I see even if CREAF gets the best people in 3d it will ALL go to waste. Why? simple, look at the SBL and what it was 1st made for... music not gamers. If CREAF was on the ball it would have made the card for 32 3d voices from the start but it by its words had no idea the people wanted 32 (hello CREAF). It was looking to make a great sound card and LUCKY for it it was a DSP or we would be sitting on a BOMB because plain sound cards like CREAF was dreaming of are the past... like all thinks CREAF it had 80-90% of what it needed but not that magic last step that would have pulled it ahead of the pack. As for CREAF's MP3 player and consumer vapor electronics it will never happen in a BIG way if at all... CREAF just has no idea what people would like and no idea how to make a killer app you look at and just NEED to own. All I ever see is CREAF cuts prices to make its stuff look good and that just not going to cut it for growth. Bottom line that this young investor learned this year is growth COs. or techs need VERY STRONG leadership. If a Co. doesn't have it it will a best follow and die anyway. Bold steps can take CREAF into the big leagues in 1 year... will it happen? NOT on your life... and the sad part is it has only to take a few steps to have it all. My other techs are making a killing … CREAF just gets killed Adam-