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NEW RESEARCH AT WWW.FORRESTER.COM -- Week Ending 12/26/98
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Following is a list of recent research published by Forrester. To access
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REPORTS
The New Year Brings A Boost To On-line Purchasing
NET BUYING BENEFITS
European New Media Report, Joe Sawyer, December 1998
forrester.com
Today, only a few leading firms buy from suppliers over the Net --
but a changing iCommerce climate will broaden adoption in Europe.
The subsequent growth in iCommerce volume will challenge firms to
keep up with global leadership.
Who Has What It Takes To Capture Interactive Dollars?
GRADING THE AGENCIES
Media & Technology Report, Jim Nail, December 1998
forrester.com
Traditional agencies are not meeting their clients' interactive
marketing needs. Agencies cannot fend off new competitors by
creating banners and building Web sites. Instead, they must
upgrade business strategy and technical skills as they seek to
integrate the Web into marketing plans.
Getting Serious About Your Site
THE AGE OF NET PRAGMATISM
Interactive Technology Report, Paul Sonderegger, December 1998
forrester.com
The pursuit of iCommerce, combined with customer requests for
greater functionality and management demands for measurable ROI,
is driving Web sites to new levels of complexity. To manage
these challenging projects, companies will adopt a more
disciplined approach to Internet development.
BRIEFS/EXECUTIVE TAKES/DATA INSIGHTS
BidCom Jump-starts Construction On-line
Business Trade & Technology Brief, Steven Bell, December 28, 1998
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Media Cannibalization: Myth And Reality
Consumers & Technographics. Data Insights, Kenneth Clemmer,
December 28, 1998
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The Story With Bill Presentment
Money & Technology Brief, Michael E. Gazala, December 28, 1998
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Be Wary Of Charge-Backs
Network Brief, Maribel Lopez, December 28, 1998
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Putting Packaged Apps Data In Play
Software Brief, Frank E. Gillett, December 28, 1998
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Sun And Oracle Launch The Database Appliance
Computing Brief, Carl D. Howe, December 24, 1998
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MatchLogic Speeds Rich Media Ads
Media & Technology Brief, Jim Nail, December 24, 1998
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Carrier API Slow Start
Network Brief, Maribel Lopez, December 24, 1998
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O Come, All Ye Direct Marketers
Media & Technology Brief, Lisa Allen, December 23, 1998
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XML Extends Its Reach In 1999
Software Brief, Donald A. DePalma, December 23, 1998
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Assessing The AOL/Netscape/Sun Deal
Commerce Technology Brief, Bob Chatham, December 22, 1998
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Local Portals
Media & Technology Brief, Lisa Allen, December 22, 1998
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E-mail Outsourcing
Telecom Brief, David M. Cooperstein, December 22, 1998
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GTE Raises The Bar On VPNs
Telecom Brief, David M. Cooperstein, December 22, 1998
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Mattel Merges With The Learning Company
Entertainment & Technology Brief, Jeremy Schwartz, December 21, 1998
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SDMI Is Too Little, Too Late
Entertainment Brief, Mark E. Hardie, December 21, 1998
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The Next Killer Infrastructure Investment?
Leadership Executive Take, Ron Shevlin, December 21, 1998
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Small Business Retail On The Web
On-line Retail Brief, James L. McQuivey, December 21, 1998
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ERP Vendors' New Battleground: Analysis
Packaged Application Brief, Stephen J. Cole, December 21, 1998
forrester.com
AOL Everywhere?
People & Technology Brief, Guy-Frederic Courtin, December 21, 1998
forrester.com
Personal Portals Hit The Web
People & Technology Brief, Bruce Kasrel, December 21, 1998
forrester.com
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