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To: KeepItSimple who wrote (31583)12/29/1998 2:18:00 PM
From: Randy Ellingson  Respond to of 164684
 
K.I.S.-

I just pointed my browser at my.yahoo.com, and searching the source file for the word "refresh" turned up no matches. Did you customize yours to reload every 15 minutes?

Randy

P.S. Is it just me, or is the market ready to bolt higher? Fortunately I don't trade on these whimsical thoughts.

Now, Yahoo has a line in the html code on that page that reads
<meta http-equiv=refresh content=900> which means that every 900 seconds (15
minutes) my browser goes back to my.yahoo.com and requests an updated page (with
a new banner ad usually). That means that I am probably getting counted for about
100 page views/day, every day. Including christmas day, sundays--days when I'm not
within five miles of the monitor displaying that page. That little line, <meta
http-equiv=refresh content=900> must have added a billion dollars to Yahoo's
market cap (by inflating page views) and swindled advertisers out of several million.