SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Technology Stocks : America On-Line (AOL) -- Ignore unavailable to you. Want to Upgrade?


To: Diamond Jim who wrote (213)12/29/1998 8:56:00 PM
From: EZ  Read Replies (2) | Respond to of 41369
 
How many times do you spend days or weeks looking for the best deal on a item buy it,and then continue to still price shop?Not to often,just like gym shoes{nike}might not be the best and certainly not the cheapest but everybody knows who they are,same applies to AOL,in this case all these new people going on line are familar as are there kids who are now the internet savy operators of the households,with AOL, as they continue to ad features like buddy chat and easy internet use between other aol customers they are locking up the market and getting stronger and harder to compete with,kinda like a microsoft..JMO...EZ



To: Diamond Jim who wrote (213)12/29/1998 9:36:00 PM
From: 1SFG  Respond to of 41369
 
Where is this company that is going to make money offering 90% of the service for 50% of the cost? You invest in that one, I am sticking with AOL.



To: Diamond Jim who wrote (213)12/29/1998 11:44:00 PM
From: Uncle Frank  Read Replies (2) | Respond to of 41369
 
"Customer loyalty" was not a good description. It's more like a "gotcha", based on the following:

1. AOL is easy; finding an isp, installing the software, and learning how to navigate around the net is beyond what some people are willing to go through. This is the same set of people who don't know how to program their VCR.

2. Another set of people don't want to go through the hassle of changing their email address, setting up a new address book, notifying their correspondents, setting up a new portfolio, etc.

3. Yet another group has established relationships with other aolers in chat rooms, game rooms, bulletin boards, etc., and don't want to leave "home".

4. Then there are the family customers, who like the feeling of security against smut, and special areas reserved for kids.

5. Finally, there are a significant number of people who adhere to the "if it ain't broke, don't fix it" school.

That's what I meant by "customer loyalty", and I'd wager it accounts for a big percentage of aolers. Otherwise, they would have left already, like I did, due to too many busy signals and too high a price.

I sure love the stock,
Frank