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Technology Stocks : ALU - Allou Health & Beauty: Another Web Play -- Ignore unavailable to you. Want to Upgrade?

To: r. c. cummings who wrote (46)	1/3/1999 11:28:00 PM
From: donss	Read Replies (1) \| Respond to of 418

You're not the only one that noticed this one. I took notice of ALU by way of a recent Forbes article. -Don

To: r. c. cummings who wrote (46)	1/5/1999 2:22:00 PM
From: Mailbu	Read Replies (2) \| Respond to of 418

Tuesday January 5, 9:36 am Eastern Time Company Press Release Fragrance Counter.com Reports Record Holiday Season Sales Climb Four-fold Traffic to Allou's Popular Fragrance Counter Web Site Hits Record Highs With More than 2.3 Million Shoppers during 1998 Fourth Quarter BRENTWOOD, N.Y.--(BUSINESS WIRE)--Jan. 5, 1999-- Allou Health & Beauty Care, Inc. (AMEX:ALU - news), today reported record holiday season sales for its Internet subsidiary, The Fragrance Counter (http://www.fragrancecounter.com), the leading online retailer of prestige fragrances and cosmetics. The Fragrance Counter's 1998 fourth-quarter sales totaled more than $1.5 million, a four-fold increase over the same period last year. The increase in sales was fueled by a dramatic rise in traffic to Allou's Fragrance Counter.com during fourth quarter 1998. More than 2.3 million visitors shopped at The Fragrance Counter.com, compared to 651,000 visitors during fourth quarter 1997. Eli Katz, Chief Operating Officer of The Fragrance Counter, said: ''Even with the explosive success of e-commerce, The Fragrance Counter's sales increases are ahead of the trend. Fragrance Counter is fast-becoming to fragrance and cosmetics what Amazon.com is to books. The steep climb in our sales and traffic underscores that Allou has a winning Internet strategy and we're focused on maintaining and growing our undisputed lead in online fragrance retailing.'' During 1997, The Fragrance Counter signed agreements with America Online (NYSE: AOL - news), the world's leading interactive service and e-commerce leader, and Internet portals Yahoo! (NASDAQ: YHOO - news), Lycos (NASDAQ: LCOS - news), Excite (NASDAQ: XCIT - news) and Microsoft's MSN Shopping (NASDAQ: MSFT - news). The Fragrance Counter (http://www.fragrancecounter.com), launched in September 1995 and the leading online retailer of designer fragrances for men and women, together with its sister site, The Cosmetics Counter (http://www.cosmeticscounter.com), offer more than 2,000 brand-name fragrance and beauty items. Features of both services include fast, free shipping, money back guarantee, and free gift-wrap with embossed gift card. The Fragrance Counter, based in Brentwood, NY, is a subsidiary of Allou Health & Beauty Care [Amex: ALU], a national distributor of beauty and health products. Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: Certain statements made by the Company which are not historical facts may be considered forward-looking statements, including, without limitation, statements as to trends, management's beliefs, expectations and opinions, which are based upon a number of assumptions concerning future conditions that ultimately may prove to be inaccurate. Such forward-looking statements are subject to risks and uncertainties and may be affected by various factors that may cause actual results to differ materially from those in the forward-looking statements. For further information that could cause actual results to differ from the Company's expectations as well as other factors that could affect the Company's financial statements, please refer to the Company's reports filed with the Securities and Exchange Commission. Contact: Robinson Lerer & Montgomery Lisa Wolford, 212/484-7058 Jeanine Smartt, 212/484-6713