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To: JEB who wrote (36261)	12/30/1998 9:50:00 AM
From: ayahuasca	Read Replies (2) \| Respond to of 119973

BIKR has come back alot and this news just out...... Bikers Dream To Launch Interactive E-Commerce Web Site RIVERSIDE, Calif.--(BUSINESS WIRE)--Dec. 30, 1998--Bikers Dream Inc. (Nasdaq: BIKR) Wednesday announced that it will launch a fully interactive e-commerce Web site for the sale of motorcycle parts and accessories, currently a multi-billion dollar per year market. The company's site will also enable consumers to view all models of Ultra Cycles, locate dealers and obtain credit approvals for motorcycle purchases. Consumers located outside territories covered by Bikers Dream Superstores and Ultra Cycle dealers will now be able to purchase motorcycles over the Internet. The site is in its test phase now and should be operational by February 1999. Herm Rosenman, the company's president and chief executive officer indicated "Our emphasis will be to offer motorcycle enthusiasts a broad range of parts and accessories, including a great line of 'custom' proprietary parts. They can then identify the products that best fit their needs, purchase them with a click of the mouse, and then have these products delivered right to their door." Bikers Dream is a manufacturer and distributor of quality-built American heavyweight cruiser motorcycles. Corporate headquarters and manufacturing operations are located in Riverside. This news release contains forward looking statements that involve risks and uncertainties, including but not limited to quarterly fluctuations in results, the management of growth, regulatory changes, and other risks detailed from time to time in the company's Securities and Exchange Commission filings. Actual results may differ materially from such information set forth herein. In addition, the company's growth is dependent upon, among other things: continuing high demand for cruiser motorcycles, the company's ability to compete in a highly competitive market, the company's ability to increase motorcycle production, the company's ability to satisfy its substantial additional capital requirements, the company's ability to satisfy, to hire and retain key employees, and the company's relationships with its customers and vendors. There can be no assurance that the company will be successful in addressing any of these risks or that its sales and earnings will grow in the future as a result of these risks or others.