To: Dr. Harvey who wrote (20901 ) 12/30/1998 2:30:00 PM From: Devin V. McAllister Respond to of 120523
(BSNS WIRE) Diplomat Announces Launch of Online Shopping with Catalog Ci Diplomat Announces Launch of Online Shopping with Catalog City Business Editors STONY POINT, N.Y.--(BUSINESS WIRE)--Dec. 30, 1998--Diplomat Direct Marketing Corporation (NASDAQ: DIPL) (the "Company") announced today that it signed an agreement with Catalog City (http://www.catalogcity.com) to host online, fully interactive versions of its Lew Magram and Brownstone Studio catalogs. Catalog City has an agreement with Yahoo! Inc., a global Internet media company which provides millions of consumers with links to Catalog City's branded online stores, to include Lew Magram and Brownstone through the Yahoo! Shopping website (http://Shopping.Yahoo.com). Jonathan Rosenberg, President and CEO, said, "Online shopping is another important step forward in our aggressive e-commerce strategy. Our goal is to extend brand awareness of our Lew Magram and Brownstone Studio catalogs and provide consumers with even more opportunities to shop at their convenience. Catalog City was a logical choice for us, as it is one of the largest online catalog providers on the web. The agreement with Catalog City calls for the Lew Magram and Brownstone catalogs to debut by the end of January 1999. The above announcement follows the company's release dated October 27 that the company signed a letter of intent with Enterprise Productivity Systems (EPS), a Delaware corporation based in Napa, Calif., entering into an electronic commerce business relationship for the development of "Commerce Direct". The e-commerce medium will represent a syndication of fashion apparel catalogs, utilizing the next generation of interactive TV set top boxes. Disclaimer: This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance and underlying assumptions and other statements, which are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product and service demand and acceptance, changes in technology, economic conditions, the impact of competition and pricing, government regulation, and other risks defined in this document and in statements filed from time to time with the Securities and Exchange Commission. All such forward-looking statements, whether written or oral, and whether made by, or on behalf of, the Company, are expressly qualified by these cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events of circumstances after the date hereof. --30--jd/ny* CONTACT: Diplomat Direct Marketing Corporation Jonathan Rosenberg, President and CEO 201-833-4450, ext. 3592 E-mail: diplcorp@aol Investor relations website: diplomatdirect.com KEYWORD: NEW YORK INDUSTRY KEYWORD: APPAREL/TEXTILES RETAIL INTERACTIVE/MULTIMEDIA/INTERNET Today's News On The Net - Business Wire's full file on the Internet with Hyperlinks to your home page. URL: businesswire.com