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To: Boplicity who wrote (364)	12/30/1998 6:52:00 PM
From: tang	Respond to of 41369

1999 prediction for internet stock: news.com IDC predicts the Net landscape for 1999 By Jim Hu Staff Writer, CNET News.com December 30, 1998, 10:45 a.m. PT Media companies that have been watching from the sidelines will finally make their move to invest in--or outright acquire--major Web portals in 1999, leaving the hyper-competitive industry controlled by a handful of behemoths, according to a new study. Major consolidation in the portal space is market research firm International Data Corporation's top prediction about what the Internet landscape will be like next year. Following on the heels of Disney's new stake in Infoseek and NBC's investment in Snap, media interest will culminate with Time Warner or CBS tapping Yahoo as a partner next year, the study forecast. (Snap is a joint venture between NBC and CNET: The Computer Network, publisher of News.com.) "The reach of traditional media companies is way more than the reach of any of those Internet companies," said IDC analyst Frank Gens. "In terms of Yahoo, they want to be a media company that has reach beyond the Internet. "Frankly, companies like AOL and Yahoo don't want to be screwed up by being managed by traditional companies," he added. "But those [media] companies bring a lot of marketing power with them, and are not completely clueless about the Internet."