Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Dell Technologies Inc. -- Ignore unavailable to you. Want to Upgrade?

To: Boplicity who wrote (87421)	12/30/1998 10:43:00 PM
From: Mohan Marette	Read Replies (1) \| Respond to of 176387

Key Statistical Findings of E-commerce! Note this down please. (repost) Greg: One word-Yahooooooooooooooo!!!<g> ===================================== (Source:National Online Shopping Week) The in-depth survey and analysis of 127 online retailers in seven categories resulted in a number of key statistical findings: While still in an emerging state, the online retail market is experiencing exponential growth‹in excess of 200% per year. The top-10 publicly traded online retailers have experienced year-over-year revenue growth in excess of 160%. Growth in traffic has been rapid, and revenue-per-order is increasing. Only 5% of unique visitors to sites become customers; only 1.6% of visits result in purchases. Small improvements in conversion result in dramatic increases in revenue. Online revenues generated by North American-based retailers for the first six months of 1998 were $4.4 billionless than 1% of overall retail revenue in North America. However, full year 1998 online revenues for retailers will surpass $13 billion. Multichannel retailers migrating to the Internet account for the bulk of online revenues. Multichannel retailers, like Dell, Schwab, Eddie Bauer and Lands End, account for 59% of revenues. Generally, multichannel retailers experience better conversion and loyalty. Online retailers are investing heavily now to grow their customer bases. 65% of the revenues generated by the shop.org/BCG sample of online retailers are reinvested in marketing and advertising, compared with 4% for most traditional stores. Online retailers' marketing and advertising spending per order generated is $26, compared with $2.50 for traditional stores. Although there is a proliferation of retailers selling online, revenues are still concentrated in only a few mature sites. The 10 largest sites account for 50% of revenues. Computer goods, entertainment, travel and discount brokerage account for over 80% of the online retail market. (Shop.org Report, Conducted by The Boston Consulting Group, Deepens Understanding of Forces Shaping Extraordinary Growth of E-commerce; Debunks Online Retailing Myths)