To: ahhaha who wrote (3676 ) 12/31/1998 11:06:00 PM From: E. Davies Read Replies (2) | Respond to of 29970
Did MSFT really do this? Did they flood our attention with Windows? I don't think so. You are correct. Gates took an amazingly lucky break and built it into an empire with only the tinyest vision of what people need. Chase manufactured his empire out of thin air because he had a greater understanding of the common man. But the priciples have been the same. #1 is the brand. Microsoft *is* PC software and AOL *is* online as kleenex *is* facial tissue. They accomplish this now by flooding, destroying, absorbing, and copying. "Windows" is now in servers,desktops, laptops, handhelds, palmtops, set top boxes, phones, cars, and even video games. But this doesnt succeed without using your power to destroy the competition or buy them if you cannot destroy or copy if you cannot buy. Note I'm not placing a value judgement here, just describing the tactics. AOL is following the same gameplan. That is why they bought Compuserve and why they bought Netscape. Easier to use the power of the stock price to add to the AOL name than to try to win them over user by user. AOL has a brand, but can they keep it in face of superior technologies? I'm truely shocked that someone with as little respect for the "public" as you doesn't "get it". Superior technology has nothing to do with it. All Microsoft software has had superior competition, Motorola processors were superior to Intel, Compuserve and "the Web" are superior to AOL. It doesn't matter. Why? Because the "masses" have a need (right or wrong) for conformity and a need to be limited. Too many choices otherwise, too much energy consumed making all those choices. I like ATHM because they will be "the" ISP. You want to connect to the modern world you have to go through @home. People wont say "do you have broadband internet access?", they will say "Do you have @home?". AOL will succeed as a content provider. They will find a way to get broadband one way or another. If they cannot destroy ATHM through the FCC or through xDSL, they will buy access through ATHM by buying a share of ATHM or making a deal with ATHM. Jermoluk doesn't appear to have such an ego that he'd turn down the opportunity to have quick access to 15 million subscribers. But first AOL will need to learn that they won't win this one by destruction. Dont underestimate how far the masses will go just to not have to change their xxx@aol.com e-mail address! Eric