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Microcap & Penny Stocks : Tokyo Joe's Cafe / Societe Anonyme/No Pennies -- Ignore unavailable to you. Want to Upgrade?

To: Wes Stevens who wrote (37035)	12/31/1998 8:57:00 AM
From: Teri Garner	Read Replies (1) \| Respond to of 119973

LCOS gapping up 3.5 - Lycos Teams Up With NFL to Produce Web Site for Super Bowl Lycos Teams Up With NFL to Produce Web Site for Super Bowl Lycos Teams Up With NFL to Produce Web Site for Super Bowl Framingham, Massachusetts, Dec. 31 (Bloomberg) -- Lycos Inc., the No. 3 Internet directory, said it's creating a web site for the National Football League's Super Bowl, an alliance that could result in millions of dollars in revenue for both parties. Lycos said it will share all advertising and merchandise- sales revenue that the site generates with the league. The Framingham, Massachusetts-based company declined to disclose the revenue-sharing terms or the amount that it paid the league, though it expects the venture to be profitable. The site, which is linked to Lycos' main directory site, will be promoted on three Super Bowl-related television shows on the eve of the Jan. 31 game, and on broadcasts of playoff games and the NFL's own TV advertisements. ''Not only is the NFL easily going to make seven figures (revenue) on this, but so is Lycos,'' said Jan Horsfall, Lycos vice president of marketing. The site also will help spread Lycos' name among mainstream Internet users, Horsfall said. ''This is a great exposure vehicle for us,'' he said. ''There's a lot of cachet that comes with this.'' Lycos plans to allow users to buy merchandise such as team memorabilia, footballs and books. Users will be able to create individual home pages, chat, collect virtual trading cards and play football-related video games, Horsfall said. The company hopes to attract 35 million users. Lycos gained the rights to the Super Bowl web site despite the fact that rival Infoseek Corp. helps run the NFL's website under a licensing agreement that runs for two more seasons. The website is managed by ESPN Internet Ventures, a joint venture between Walt Disney Co.'s Buena Vista Internet Group and Infoseek. The NFL chose Lycos instead of Infoseek in part because Disney, which also owns 43 percent of Infoseek, owns the ABC and ESPN networks, Kirschner said. The networks compete with News Corp.'s Fox, which will broadcast the Super Bowl. The NFL site and Lycos' Super Bowl site are linked to each other. ESPN Internet Ventures maintains a strong relationship with the NFL, a company spokesman said. ''NFL.com is a 12-month operation, while the Super Bowl site is only up for a few weeks,'' said Eric Handler, a spokesman for ESPN Internet Ventures. ''It has been very clear that the Super Bowl site would be agreed upon on a year-to-year basis.'' International Business Machines Corp., the world's largest computer company, ran the Super Bowl web site last year. Lycos said it expects further opportunities to build sites for sports leagues and other one-time sporting events, such as the Kentucky Derby or the World Cup. ''As the Web matures, these sports properties are going to bid out to the networks, just like in television,'' Horsfall said.