A few notes and highlights on Richy Glassberg (beleive me, this is only the easily available findings)..........
ba.com
"This marketing approach should pay dividends for everyone," said Richard Glassberg, vice president and general manager of Turner Interactive Marketing and Sales. "CNN Interactive's users will now have an easy and direct tie to the best on-line directory available and Big Yellow's advertisers will be exposed to more than 500 million page views over the course of the year."
BigYellow Expects Boost From CNN Link internetnews.com
BigYellow, which is already a major advertiser on CNN Interactive, is paying a premium to be designated its official directory under an arrangement that will entitle it to display its hyperlinked icon next to nearly all CNN news stories.
Richard Glassberg, VP and general manager of Turner Interactive Marketing and Sales says that "Big Yellow's advertisers will be exposed to more than 500 million page views over the course of the year." BigYellow, which currently claims nearly 1 million visits per month and 15,000 advertisements, expects the arrangement to result in a substantial traffic increase. CNN Interactive, which claims to be the Web's most visited news site, receives more than 12 million visits per week.
This guy hangs with the big guys, NO DOUBT!
iab.net
Introducing and Congratulations to the 1998/99 IAB Board of Directors
Buena Vista Internet Group - Scott Schiller
Cars.com/Classified Ventures - Greg Stuart
CBS Sportsline USA - Jed Savage
CNET: The Computer Network - Greg Osberg
DoubleClick, Inc. - Lee Nadler
Excite, Inc. - Ken Wachtel
@Home Network - Susan Bratton
LeFurgy.com - Rich LeFurgy
Microsoft - Jean-Pierre Levieux (European Board Representative)
Modem Media.Poppe Tyson, Inc. - John Nardone
NetGravity - John Danner
Onsale - Debbie Pinkston
The New York Times Electronic Media - Chris Neimath
Turner Interactive - Richard Glassberg
WinStar Interactive - David Adams
WIRED Digital - Rick Boyce
Women.com - Gina Garrubbo
I C O N O C A S T b y M i c h a e l T c h o n g 01-Apr-98
iconocast.com
<*> And if you can fill really big shoes, Richy Glassberg
needs an east coast sales manager to help out with all of
his properties (CNN, CNNfn, CNNSI, AllPolitics, TBS, TNT,
WCW, Cartoon Net, etc.). Alphabet soup anybody? Send an
e-mail to Richard.Glassberg@turner.com.
Gosh and golly! I wonder if he knows all these people. (rhetorical) Of course he does.
His name is at the bottom of the page isn't it?
( 207.25.71.28 )
Wow! What does he know that makes him give up a Senior Vice-Presidency at
a lucrative job at Turner Interactive Marketing & Sales?
cnnsi.com
International Ties!
ciol.com
Advertising will be the main revenue driver on the Net rather than paid for services. That was the message Richy Glassberg, Senior VP, Turner Interactive had for the admen of Delhi.
Addressing the Delhi Advertising Club in the capital, Glassberg said the Internet, or more specifically the World Wide Web today presented a unique opportunity and challenge for advertisers as well as the ad agencies. Glassberg noted that the Web is the fastest growing among the media forms of print, television and Internet.
More International Ties:
pathfinder.com
"With the unmatched strength of the CNN news brand, the launch of CNNemPortugues.com offers online advertisers the ideal vehicle to reach Portuguese-speaking consumers," said Richy Glassberg, senior vice president and general manager of Turner Interactive. "The other CNN Web sites have already attracted Brazilian online advertisers, and we look forward to growing our advertiser base in this region."
Yet more on the International Scene:
arabia.com
Media giant CNN and incoming operator Orient Tours are among the latest top companies to lend their support to the TTG Middle East & North Africa Travel Conference '97.
Richard Glassberg, vice president of CNN Interactive in the USA, will speak on the subject of how the Internet will affect the travel industry of the future, whilst HE Shaikh Faisal bin Khalid Al Qasimi, chairman of Orient Tours, will outline the strategy undertaken to promote the Middle East to the international market.
Outspoken and knowledgeable. (half way down)
zdnet.com
Does this guy hold a position on every committee or what?
iw.com
Everybody quotes "our guy" Richie.
internetworld.com
Not having Procter & Gamble at the top of the ad list does not perturb Internet advertising analysts.
Some point out that other companies are not waiting for P&G or other giants to validate the Web, and are pressing ahead with their own ad campaigns.
"I don't think people are waiting to see if [packaged-goods companies] are going to advertise on the Web first before they do," said Richy Glassberg, senior vice president and general manager for Turner Interactive, which publishes CNN Interactive, CNNfn, and All Politics. "They're going their own way."
In particular, Glassberg said he's seen significant upticks in ad revenue for categories like travel, cars, movies, banks, and credit cards.
Remember that meeting Proctor and Gamble held last summer? Wanna know who was working with them? Do ya?
gmabrands.com
P&G kicked off dialogue on Internet marketing last summer at "Fast Summit," a major meeting with other marketing giants, including many GMA members. A representative from Turner Interactive Services, which worked closely with P&G on the meeting, will discuss the outcome of Fast Summit, as well as the "Fast Forward" joint industry team formed to look at Internet marketing opportunities and challenges.
"Traditional marketing is undergoing a major facelift, as the Internet continues to attract more and more consumers with instant access to the products and services they need," said Richy Glassberg, Senior Vice President & General Manager, Turner Interactive Services. "The Internet is allowing us to connect and build relationships with consumers in an entirely new way, and the opportunities and challenges that lie ahead for marketers are staggering."
This guy must never sleep! Mention of Net Gravity in this one.
abcinteractiveaudits.com
"The CNN Web sites are committed to providing our advertisers with the highest possible level of accountability," says Richy Glassberg, senior vice president and general manager for global sales, Turner Interactive. "We are excited to be the first content provider on the Web to offer all of our advertising clients actual campaign audits that go beyond general site audits. This way, they can track what was actually bought and how many users it attracted.
"The combination of ABC Interactive's independent, third-party auditing with NetGravity's ad tracking and measurement capabilities," adds Glassberg, "gives our advertisers a more thorough picture of their marketing plan's performance on the Web."
Reporters must call Richy everytime they want an opinion.
thestandard.com
"I think it's a phenomenal thing," said Richy Glassberg, senior VP of Turner interactive sales, FAST steering committee member and vice chairman of the Internet Advertising Bureau. Glassberg called the lack of standardized Web media-planning tools "one of the biggest problems in online advertising".
He's even an AUTHOR.
adage.com
Another Committee (ABC):
accessabc.com
Interactive Media Liaison Committee
A 'hands-on' forum for both buyers and sellers of Web advertising formed to help both parties come together to resolve complicated issues regarding the measurement of Web site activity and development of reporting standards.
Chairman: Robert Habeck, Vice President, Director of New Media, DDB Needham
Edward W. Boyd, Director, New Media Technologies, Young & Rubicam Toronto
Gerard Broussard, Partner, Associate Director of Media Services, Ogilvy & Mather
Dave Coffey, Supervisor, New Media Technology, Pentacom
Jim Conaghan, Newspaper Association of America
James Docherty, President, Hachette Filipacchi New Media
Mary Lou Floyd, AT&T
Richy Glassberg, Turner Broadcasting Sales, Inc.
………..
They (reporters) call him everytime.
idg.net
"I think it's a phenomenal thing," says Richy Glassberg, senior VP of Turner Interactive Sales, who represents ad sales on all of CNN's sites. The combined company has a chance to establish itself as the "Nielsen of the Internet" - a single source of traffic data that everyone has agreed to accept.
Featured Speaker:
GLIMA: December Meeting in Southfield - Featured Speaker Richy Glassberg of Turner
Interactive Sales
DETROIT, Dec. 3 /PRNewswire/ -- The December meeting of the Great Lakes
Interactive Marketing Association (GLIMA) will take place Wednesday, Dec. 16
at the Doubletree Hotel in Southfield (28100 Franklin). The breakfast program
will run from 8-9:30 am. Reservation/information can be found by calling,
248-258-9270, or at glima.org. The featured speaker is Richy
Glassberg, senior vice president and general manager of Turner Interactive
Sales, and the topic is "Channels and Interactivity in Media".
At Turner Interactive Sales, Glassberg is responsible for all advertising
sales, trade marketing and new business development for Turner Broadcasting's
interactive news and entertainment services, a position he has held since
1995.
Glassberg joined Turner Broadcasting Sales, Inc. in 1990 as an account
executive for TBS Superstation and TNT. He moved to Los Angeles in 1993 to
manage the ad sales offices for the two networks. He returned to New York two
years later as senior account executive for CNN and Headline News. In 1995,
he helped in the creation of Turner Interactive Sales and was named to head
this newly-formed unit.
Glassberg is also a member of the Internet Advertising Bureau, the
Steering Committee of FAST (Future of Advertising Stakeholders) Forward, and
also serves as vice-chairman of the Interactive Media Liaison Committee for
ABC Interactive.
The program is open to the public. Professionals involved in interactive
communications and new media are invited to join GLIMA. Annual association
membership dues are $75. Tickets to the breakfast meeting are $20 (members)
and $30 (non-members). To make reservations and/or join please call Toni
Holmes at 248-258-9270. More information can be found online at
glima.org.
The next GLIMA program will be on January 27, 1999, Pete Blackshaw from
Procter and Gamble will be the speaker, location to be announced.
SOURCE Great Lakes Interactive Marketing Association
Web Site: glima.org
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