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To: oldcrow who wrote (16617)12/31/1998 11:12:00 AM
From: The_Guru_00  Read Replies (1) | Respond to of 27307
 
Do you have a prediction for earnings, other than "unbelievable"



To: oldcrow who wrote (16617)12/31/1998 11:37:00 AM
From: Follies  Respond to of 27307
 

What makes the cost of an ad shown during 60 minutes as much as 30X more
expensive than one shown at say, 11:30 pm?


The ad costs more on 60 minutes because it it seen by more viewers. The cost per viewer may be lower than the 11:30pm time slot.

Internet ads are billed per view. Yahoo rates might be lower per view than a unique site that can target with unique ad demographics.


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