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Non-Tech : Rock Financial (RCCK) -- Ignore unavailable to you. Want to Upgrade?

To: lou debiase who wrote (1)	12/31/1998 4:39:00 PM
From: byeddie	Respond to of 24

Lou, I invested in it, hope you did too. Take a look at this. investor.msn.com byeddie

To: lou debiase who wrote (1)	4/8/1999 6:33:00 PM
From: LABMAN	Respond to of 24

FROM YAHOO FINANCE Home - Yahoo! - Help [ Business \| US Market \| By Industry \| IPO \| AP \| S&P \| International \| PRNews \| BizWire ] Thursday April 8, 1:14 pm Eastern Time Company Press Release SOURCE: Rock Financial Corporation RockLoans.com Reports Internet Mortgage Closings of $22 Million in March Website Also Announces Marketing Launch in California BINGHAM FARMS, Mich., April 8 /PRNewswire/ -- Rock Financial Corporation (Nasdaq: RCCK - news), owner and operator of RockLoans.com, announced first quarter Internet closed loan production of $29 million, including $22 million closed in the month of March. The production included conventional, jumbo, sub-prime and FHA insured residential mortgages. The closed loan volume was produced from a limited number of test markets that were launched in mid January. ''We are pleased with the initial results of our formal launch of RockLoans.com,'' said Daniel Gilbert, CEO of Rock Financial. ''As a direct originator offering a full range of loan programs we were able to maintain our high standards of customer service which is imperative for our business. It is our belief that building a loan processing and closing infrastructure capable of closing loans across the country will be an important competitive advantage in the on-line mortgage business. Our 130-person Web sales and processing center is already closing a significant number of loans.'' Rock Financial expects to realize approximately $675,000 of revenue on the first quarter Internet closed production. (This revenue is booked at the time the loans are sold in the secondary market.) With an average loan balance of $110,000, this translates to approximately $2,600 dollars of revenue per loan or 235 basis points per unit closed. ''Our business model is different from the majority of on-line mortgage companies that sell leads and broker loan applications for a significantly smaller per unit fee,'' continued Gilbert. ''Our mission is to provide customers a wide product offering on a direct basis and smoothly and efficiently to close loans wherever they reside in the United States. This enables us to price competitively and generate a significantly higher revenue stream per closed loan, although we provide additional services and accordingly have the added expenses of being a direct lender.'' RockLoans.com also announced it will start marketing in the populous California marketplace. ''We are looking forward to introducing our brand and mortgage programs to Internet savvy Californians,'' said Sonny Spearman, Vice President of Internet Marketing for RockLoans.com. ''Media testing will begin in key California markets in the next couple of weeks and a full roll out is scheduled for summer.'' Rock Financial, owner and operator of RockLoans.com, earned nearly $19 million (pre-tax) on revenue of almost $90 million in 1998. The company closed over $2.3 billion in residential loans last year. ''Safe Harbor'' Statement under the Private Securities Litigation Reform Act of 1995: Certain statements contained in this press release, which are not historical fact, may be deemed to be ''forward-looking'' statements under federal securities laws that involve risk and uncertainties. There are many important factors that could cause Rock Financial Corporation's actual results to differ materially from those indicated in the forward-looking statements. Such factors included, but are not limited to, general economic conditions, including interest rate risk, future residential real estate values, regulatory changes (legislative or otherwise) affecting the real estate market and mortgage lending activities, competition, demand for Rock Financial Corporation services, availability of funding, loan prepayment rates, delinquency and default rates, changes in factors influencing the loan securitization market and other risks identified in Rock Financial Corporation's Securities and Exchange Commission filings. SOURCE: Rock Financial Corporation More Quotes and News: Rock Financial Corp (Nasdaq:RCCK - news) Related News Categories: banking, computers, internet, real estate Help Copyright © 1999 PRNewswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon. See our Important Disclaimers and Legal Information. Questions or Comments? LM

To: lou debiase who wrote (1)	4/8/1999 6:37:00 PM
From: LABMAN	Respond to of 24

EARNINGS ESTIMATE FOR 99 $1.11 Home - Yahoo! - Help Research By Industry \| Upgrades & Downgrades \| Research Abstracts \| Finance Home Research - Rock Financial Corp (Nasdaq:RCCK) As of 7-Apr-99 Enter symbol: symbol lookup More Info: Quote \| Chart \| News \| Profile \| SEC \| Messages \| Insider Research Summary Important Disclaimer Information Number of brokers recommending as: Strong Buy 1 Moderate Buy 2 Hold 1 Moderate Sell 0 Strong Sell 0 Average Recommendation (Strong Buy) 1.00 - 5.00 (Strong Sell) This Week 2.0 Last Week 2.0 Change 0.0 Earnings Per Share Last Quarter (Dec 1998) 0.28 Surprise 7.69 % Consensus Estimates This Quarter (Mar 99) 0.16 This Year (Dec 99) 1.11 Next Year 1.43 For more in-depth analysis covering over 6,000 equities, a free trial to Zacks premium services is available. Current subscribers can log in to Zacks. Earnings Estimates & Recommendations This Quarter (Mar 99) Next Quarter (Jun 99) This Year (Dec 99) Next Year (Dec 00) Number of brokers recommending as: Months Ago 0 1 2 3 Strong Buy Moderate Buy Hold Moderate Sell Strong Sell Mean* 1 2 1 0 0 1.88 1 2 1 0 0 1.88 1 2 1 0 0 1.88 1 2 1 0 0 1.88 * (strong buy) 1.00 - 5.00 (strong sell) Industry: FIN-CONS LOANS Ranked 11 of 18 Next Earnings (Approx.): N/A Earnings Estimates Avg Estimate # of Analysts Low Estimate High Estimate Year Ago EPS EPS Growth 0.16 3 0.15 0.18 0.18 -9.26 % 0.20 2 0.20 0.20 0.23 -13.04 % 1.11 4 1.05 1.20 0.93 19.62 % 1.43 2 1.35 1.50 1.11 28.09 % Consensus EPS Trend Current 7 Days Ago 30 Days Ago 60 Days Ago 90 Days Ago 0.16 0.16 0.19 0.25 0.25 0.20 0.20 0.24 0.28 0.27 1.11 1.11 1.11 1.14 1.09 1.43 1.43 1.43 1.50 1.43 Earnings Growth Last 5 Years This Year (Dec 99) Next Year (Dec 00) Next 5 Years Price/Earn (Dec 99) PEG Ratio (Dec 99) Rock Financial Corp FIN-CONS LOANS S&P 500 n/a 22.6 % 10.3 % 21.9 % 23.7 % 4.8 % 25.7 % 22.8 % 4.1 % 15.0 % 20.2 % 7.2 % n/a n/a n/a n/a n/a n/a Earnings History Dec 1997 Mar 1998 Jun 1998 Sep 1998 Dec 1998 Estimate Actual Difference % Surprise n/a 0.18 n/a n/a n/a 0.18 n/a n/a 0.20 0.23 0.03 15.00 % 0.24 0.25 0.01 4.17 % 0.26 0.28 0.02 7.69 % Research Abstracts - Rock Financial Corp Nasdaq:RCCK For more in-depth analysis covering over 6,000 equities, a free trial to Zacks premium services is available. Current subscribers can log in to Zacks. Copyright © 1999 Yahoo! All Rights Reserved. See our Important Disclaimers and Legal Information. All research data is provided by Zacks Investment Research, based solely upon research information provided by third party analysts. Yahoo! has not reviewed, and in no way endorses the validity of such data. Yahoo! and Zacks shall not be liable for any actions taken in reliance thereon. Questions or Comments? LM