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Non-Tech : Auric Goldfinger's Short List -- Ignore unavailable to you. Want to Upgrade?

To: Bear Down who wrote (1069)	1/1/1999 1:56:00 AM
From: M.R. Davis	Read Replies (2) \| Respond to of 19428

They never said they didn't want to be on the Internet. But they stated categorically that they did not want investors to percieve them as an Internet company. Of course it's hopeless because their site is totally innovative and defines a whole new level of profitability for the Internet Travel Sector (something Preview Travel and Expedia complained to the government about). So of course the market is going to look at them as an Internet company. But when the correction hits IFLY will stand strong because they are already profitable, the website will only enhance that and their business plan is excellent. (And they don't get into stupid marketing deals for millions of dollars - currently they spend $82,000 per quarter on marketing.... Yellow Pages to be precise - very effective and cost efficient - not words you hear about Internet companies). And they aren't going to grow faster than they can afford to - big danger of uncontrolled marketing costs and HR costs. So they will steadily increase their number of agents and take a handsome slice of the very large Internet travel pie. But their profit margins will be light years ahead of any competition that does not copy their interactive website. Hope you weren't short on this one. mark