To: scotty who wrote (684 ) 1/1/1999 8:40:00 AM From: TsioKawe Respond to of 1530
SYBR sells women cosmetics, cigars, supermarket items Online in '99: Women, small firms PALO ALTO, Calif. -- More women than men will be online, and the Internet will help U.S. small businesses go global in a big way in 1999, says a top Internet analyst. Next year will be the year that "the virtual world looks a lot like the real world," with mergers and acquisitions and Internet kiosks helping customers in retail stores, says Frank Gens, senior vice president of Internet research for International Data, a research firm. Among the trends Gens and his colleagues are predicting: For the first time, women will make up the majority of online users in 1999: 51% vs. 43% in 1997. "This could be a big shot in the arm for Internet commerce" because many women control shopping for household goods, Gens says. One-third of households will be online and half of those will shop online. Fueling this growth will be a new generation of Internet access devices, such as TV set-top boxes. More people will log onto the Internet from outside the USA than from within. U.S. businesses online have a "great opportunity" to sell to foreign customers by putting multiple languages on their Internet commerce sites, Gens says. Internet commerce will more than double, to $68 billion, growing 30 times faster than the overall global economy. There will be a shakeout and consolidation among Internet "portals" -- search, directory and content sites such as Excite and Yahoo!. With its own portal struggling to catch on, Microsoft is a likely buyer for one of the existing strong Web brands, while second-tier players may merge with each other, Gens says. Traditional media companies also may try to buy into the Web gateway business, as NBC and Disney already are doing. Congress is likely to try again to regulate online pornography but will struggle to devise rules that don't stifle Internet commerce. "There is a real issue there," Gens says, citing data from Web tracking firm Relevant Knowledge that nearly 20% of visitors to adult sites on the Internet are between 12 and 17. By Doug Levy, USA TODAY