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To: tonyt who wrote (32143)	1/1/1999 8:46:00 PM
From: Glenn D. Rudolph	Respond to of 164684

Actually, I think that on-line ordering has its uses. I just take offense when a company will only give a 10% discount on an item that every other retailer, online or not, gives 50%. This is not the way for a retailer to build customer trust. This sort of arrogance could lead to their loss of market share. tonyt, I agree it has its uses. The real service is convenience. Anytime one has more convenience, there is added cost. There is "No Free Lunch." The only way online commerce will be profitable will be when it costs more than brick and mortar shopping. The supplying firm is doing the fulfillment and having the product delivered to your door. There is a cost for this conveneience. One will find online commerce is not profitable because many firms are not charging a premium for the service. J.C. Penneys Catalogue supplies the same convenience and money can be saved by distributing it electronically. However, the catalogue cost of the product was the same as in the store and cost more with the shipping. Glenn