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To: esecurities(tm) who wrote (1877)	1/1/1999 10:10:00 PM
From: Ariella	Respond to of 5102

Maybe the ceiling is higher here than we dream... CBS made its most serious launch onto the web in 1997 with SportsLine USA. CBS's initial investment was $100 million of on-air promotions and programming (versus $30 million for CBS MarketWatch). It owns 22 percent of the service (versus 50% of CBS MarketWatch before IPO; 38% afterward). A year later, on 12/16/98 the CBS SportsLine website was named "Best Sports Site" by NetGuide. What will NetGuide say about CBS MarketWatch this year? (By the way, the difference in on-air promotions shouldn't be taken as less faith in MarketWatch. The financial community is a tighter niche audience and ads don't have to be spread around so far.) Last year CBS also set up online classified advertising through partnership with Classifieds2000. Now it's putting its weight behind the IPO of CBS MarketWatch. CBS Sportsline teamed with another online megastar, OnSale, a year ago to jointly develop a Sports and Fitness Auction SuperSite. Last month CBS MarketWatch teamed with the Sharper Image, one of the fastest growing e-commerce sites on the Internet, to showcase Sharper Image's products. Sharper Image gets increased exposure for its e-tailing Website. MarketWatch gets to fill more of its customers financial needs. It's probably one of many such partnerships to come because alternative revenue streams are an important part of a successful Internet business model. Let's see, in a relatively short time, CBS has its finger in Sports, Classifieds, Wall Street, e-commerce, and general/localized news, of course, through cbs.com. Sounds like they're building an online newspaper. Hey, no, sounds like they're building a powerhouse Net Portal. Maybe MarketWatch's valuation should follow the Yahoo! model. ;-) Yahoo! dreamed of being CBS. Maybe CBS now dreams of becoming Yahoo! Can't hurt to have a partner with dreams like that! Ariella