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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: Tae Spam Kim who wrote (32172)	1/2/1999 1:12:00 AM
From: Dwight E. Karlsen	Respond to of 164684

Tae, company coffee mugs and company labeled post-it notes etc are one of the oldest marketing techniques known. Virtually every company does something each year. This year the company I work at spent $600 on candy to put into hundreds of coffee mugs - boxes and boxes of mugs. We spent several thousand dollars on custom company-embroidered jackets, shirts, and hats. It took days to assemble the gifts into packages, and then several employees spent a day or two delivering these packages. As for holiday gifts received, we received dozens of expensive gift baskets from companies who do business with us, with any and everything represented: chocolates, caviar, wine, carbonated apple cider, summer sausage, cheeses, all manner of specialty crackers, and smoked salmon, including one whole smoked salmon. I didn't have to buy lunch for three days straight. :-) The leftovers after everyone had taken all they wanted home covered half of our conference table. Company-labeled calendars, clothing, appointment books, etc is a whole industry in itself. So Amazon does this stuff too, and you say they are marketing geniuses? NOT. >"The executives at Amazon are marketing geniuses. In every order they send you bookmarks and Amazon.com labeled post-it notes. So whenever you use these things, you're are reminded of their brand name. Last week they sent me a neat little Amazon.com coffee mug (which was sent last year too) as a "thank you" for being a good customer. Also Buy.com sent me this HUGE Buy.com mousepad too. These companies are trying to buy my loyalty. I'm not complaining. :)"<

To: Tae Spam Kim who wrote (32172)	1/2/1999 1:22:00 AM
From: H James Morris	Read Replies (3) \| Respond to of 164684

>>The executives at Amazon are marketing geniuses.<< I was thinking more like PR geniuses.

To: Tae Spam Kim who wrote (32172)	1/2/1999 9:35:00 AM
From: Glenn D. Rudolph	Respond to of 164684

The executives at Amazon are marketing geniuses. In every order they send you bookmarks and Amazon.com labeled post-it notes. Tae, I own retail jewelry stores. Whenever a customer buys a fine piece of jewelery, we give them a jar of jewelry cleaner with our name on it. I just do not feel like I am a genius doing that;-) Glenn