To: Bonnie Bear who wrote (1092 ) 1/2/1999 11:38:00 PM From: porcupine --''''> Read Replies (1) | Respond to of 1722
Cybergrrls To Soon Outnumber Geekguys - AT&T, ivillage to launch women's Web service NEW YORK, Nov 18 (Reuters) - AT&T Corp. and iVillage, the No. 1 women's network on the Web, said Wednesday they have entered a two-year, $5.0 million deal to launch a U.S. Internet service tailored specifically for women. The companies said recent reports show the number of women using the Web is soaring and women are set to outnumber men on the Internet by early next century. New York-based AT&T will provide the Internet link to the new service, to be known as iVillage Online. The service will be available in early January and AT&T will charge users $14.95 per month to gain 150 hours access to the Internet portal. Portals, the entry points of most visitors to the Internet, have taken center stage in the Internet economy. They provide connection fees for communications companies and advertising and other revenues for service providers. IVillage.com(www.ivillage.com) has content tailored to issues affecting women and has seen use rise to more than 75 million page views per month. A recent survey by Jupiter Communications survey, shows women account for more than 45 percent of users overall, and on track to outnumber men within four years. Four years ago, women made up only 5 percent of Internet users, according to the Jupiter survey. AT&T and iVillage will launch an advertising blitz to provide people with the software necessary to get onto the iVillage service. AT&T has recently done similar Internet service deals with technology companies like Yahoo!, Excite Inc., Infoseek Corp. and Lycos Inc. ((New York News Desk 212 859-1700))