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To: REW who wrote (13878)1/3/1999 4:28:00 PM
From: ztect  Read Replies (1) | Respond to of 44908
 
Maybe a good analogy would be Girl Scout cookies?

Does anyone know how many Girl Scouts there are?
How many cookie boxes does each Girl Scout sell?
What is the profit per box?
What are net sales?

This is a good analogy on an organizational level, but the music card has several advantages over cookies...

1. Marginal capitalization costs (Cost of card, less than cost of cookies...thus greater net profits)
2. Secondary sales of cd's after primary sale of the card for vendor of card.
3. Little or no need to maintain inventories plus no or minimal cost for inventory.

Disadvantage of card versus cookies.

1. Familiarity with product. (Most everyone knows about Girl Scout cookies)
2. Less of an audience. (Almost everyone eats cookies. I personally like the Savanah's. Not everyone may have need for Internet access card). Though distribution via BR participants will help generate an audience that otherwise wouldn't have existed without an introduction to the "card". The obvious incentive would be the cost savings, which along with convenience, are the reasons for increasing e-commerce sales.

Advantages of both cookies and cards.

1. Purchasing from 'agents" i.e. children who are hard to say no to especially in regards to supporting a worthwhile cause.
2. Many purchasers of cards or cookies may purchase irrespective of need of card or cookies to support cause.

Another advantage of card sales via BR League.

1. Age range of parents of BR league parents in "internet" age relevant bracket.

Finally, why don't Boy Scouts sell cookies?

Because no one wants BS on their cookies.

ztect