Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?

To: Jonathan Bird who wrote (21608)	1/3/1999 9:22:00 PM
From: Slide Rule	Respond to of 213177

Jon, recent Apple ads have been pushing how fast you can get onto the Internet with a Mac, especially for non-techies. Super selling point for some folks. Simple, intuitive, fast, no hassles... would appeal to many, no? The iMac strongly suggests to me that Apple has done some superb market research about what "the rest of us" might be looking for in a computer, then followed it up with equally fine design & presentation. I'm convinced they have identified a distinctive basis for segmentation, and I expect them to play it for all it's worth. And, they plunged into JIT, and appear to 2nd only to Dell in making it work for them -- which will have really helped their cost structure.