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Technology Stocks : Altaba Inc. (formerly Yahoo) -- Ignore unavailable to you. Want to Upgrade?

To: The_Guru_00 who wrote (16920)	1/4/1999 12:40:00 AM
From: jpbrody	Read Replies (2) \| Respond to of 27307

Guru, good luck with your strike. I like your idea, it's almost like a private club, or cooperative, where the members get a share of the profits. If you get something together, let me know, I can program it (the web site). To keep somewhat on the Yahoo topic, I recently started up a web site (http://water-cooler.com ) it's a business-to-business discussion site, not a financial/stock site. When I looked into advertising, here's what I found. A small site, like mine, would pay $0.01/ad view with a minimum purchase of 10,000 ad views on yahoo. Typical click through rates are about 1%, so I would be paying about $1 per visitor. That's a lot of money to a small time operator like me. I looked around and found a much better deal at goto.com, they have an interesting business model where web sites can bid on search terms. Those that bid the highest get listed first. If a user clicks through to my site, I owe goto.com whatever it was I bid for on that term. If noone ever clicks through, I owe nothing. This allows for excellent targeting and is costing me about 1% of what I would have to pay yahoo. The deep dark secret about Yahoo is that they've been selling ads as "impressions", but as anyone who ever reads Yahoo stock boards knows, just because you load the page doesn't mean that you even look at the ad. There are a lot of one or two line posts there, and my typical way of reading it is to spend about 1 sec/page and I'm usually hitting the "next" button before the banner even finishes loading. The problem for yahoo is that internet advertising is changing. The big advertisers aren't buying internet ads, because there's no evidence they work. (Proctor & Gamble's ad budget is about $2 bilion/yr, which is about equal to the total amount spent on internet ads in 1998. I have never seen a P&G ad online.) It sounds like, from what guru posted, a good fraction of internet ads get sold to internet companies who are raising money to buy these ads from IPOs. -- Jim

To: The_Guru_00 who wrote (16920)	1/4/1999 1:16:00 AM
From: marion (Hijacked)	Read Replies (1) \| Respond to of 27307

<<There are probably no more than 1,000 active (really active) posters. We all pay ten dollars a month for this honor. That is $10,000 per month in total, or $120,000 for the year. Interestingly enough, we are providing the CONTENT for SI to sell adds for. >> I don't pay anything to use SI, and I also don't see any ads. (Where are the ads at? ) I was under the impression that most of the people on SI were not actually paying. In the beginning SI was free, and that is when most people signed up.