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Technology Stocks : CYRIX / NSM -- Ignore unavailable to you. Want to Upgrade?

To: Joe NYC who wrote (30745)	1/4/1999 9:16:00 AM
From: kech	Respond to of 33344

Intel cuts prices more and raises performance on low end. Headline: Intel Takes Stab At Competition With Faster Low-End Computer Chips ====================================================================== NEW YORK -(Dow Jones)- Intel Corp., looking to better compete in the growing market for cheaper computers chips, Monday unveiled low-end microprocessors that run at faster speeds. Santa Clara, Calif.-based Intel (INTC) introduced Celeron chips that run at speeds of 366 and 400 megahertz. The new Celerons will help the chip giant rival offerings from Advanced Micro Devices Inc., which has had 400-megahertz version of its K6-2 chip available since November. But the danger is that they could also eat away at sales of Intel's bread-and-butter line of Pentium premium chips. Intel dominates the market for microprocessors - the "brains" that run personal computers - and commands big prices for its Pentium II chips. But the company was slow to recognize the importance of the fast-growing market sub-$1,000 PCs, allowing Advanced Micro (AMD) to grab the lion's share. ZD Market Intelligence in late October said AMD's K6-2 chip appeared in 68% of PCs priced below $1,000, compared with 16% for Intel and 16% for National Semiconductor Corp.'s (NSM) Cyrix unit. In a sign that Intel now is worried about falling behind in this crucial segment, the chip giant earlier this month quietly cut prices on two of its low-end microprocessors. The unannounced Dec. 6 price cuts came on Celeron chips running at 300 megahertz and 333 megahertz. It marked the second round of price cuts for the chips since they were introduced in late August, bringing the total reductions to 40% or more. Sunnyvale, Calif.-based AMD plans to cut prices on its K6 chips in January, according to a spokesman. AMD also is working on a K7 chip that is expected to debut in the first half of 1999 at speeds greater than 500 megahertz.