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Strategies & Market Trends : Rande Is . . . HOME -- Ignore unavailable to you. Want to Upgrade?

To: Frederick Langford who wrote (1599)	1/4/1999 9:13:00 AM
From: Rande Is	Respond to of 57584

Mornin' all . . Japan hit, but Europe rallys. . .Here is some important news. . .NBTY is the one I told you guys about that could be huge if/when they went internet. Enormous catalog company [infrastructure] with a product nobody wants to drive to their stores to buy. . vitamins, supplements, herbs, etc. The perfect product to order via the web. . .fairly expensive.. .cheap to ship. . .No need to touch the product, etc. We have another PRFM here. . . but there are others that recognize the potential [darn..need some more]. . . so it is bidding up. .. Last trade 7 1/8. . .now bidding 11/16 with printed trades up. Watch this one carefully, IMO. Rande Is HERE IS NEWS: NBTY Web Site to be Advertised by National Television Campaign BOHEMIA, N.Y., Jan. 4 /PRNewswire/ -- NBTY, Inc. (Nasdaq: NBTY), today announced the roll out of a national television advertising campaign to attract new mail order vitamin customers and promote the availability of its Puritan's Pride products on the Internet. The one minute commercial invites viewers to call for a free catalog or visit the Puritan's Pride web site, puritanspride.com, which provides customers the convenience of online shopping and offers all of the Puritan's Pride 1,000 products. Puritan's Pride, America's number one vitamin catalog which offers high quality products at low factory-direct prices, will gain additional international sales opportunities by offering its products worldwide via the Internet. With a totally computerized, state-of-the-art fulfillment center, Puritan's Pride has the infrastructure in place to handle and process the anticipated growth of order volume generated by Internet sales. In addition to fast and convenient online shopping, the Puritan's Pride site provides information about many common vitamins, minerals, food supplements and herbs to help customers make better informed purchase decisions. The site also allows viewers to scroll through a broad array of product categories or search for specific supplements. Scott Rudolph, Chairman and Chief Executive Officer of NBTY, Inc., said: "Using the Internet to increase direct to consumer sales is an important part of our long term growth strategies and will complement NBTY's mail order operation. Establishing a major Internet presence is a significant investment for greater long term results for the Company. We are excited by the opportunities our online catalog provides as we continue to provide customers the highest quality products at exceptional values." NBTY is a leading vertically integrated manufacturer and retailer of a broad line of high quality, value-priced nutritional supplements in the United States and the United Kingdom, with 250 Vitamin World stores in the U.S. and 415 Holland & Barrett stores in the UK and over 4 million active customers in its mail order divisions. The Company markets more than 1,000 products under several brands including Nature's Bounty(R), Vitamin World(R), Puritan's Pride(R), Holland & Barrett(R), Nutrition Headquarters(R), American Health(R) and Natural Wealth(R). This release contains statements relating to future results of the Company and the Company's market share in the industry (including certain projections and business trends) that are "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those projected as a result of certain risks and uncertainties, including but not limited to, changes in political and economic conditions, demand for and market acceptance of new and existing products, availability and development of new products, increased competition as well as other risks and uncertainties detailed from time to time in the filings of the Company with the Securities and Exchange Commission. SOURCE NBTY, Inc.