To: J Fieb who wrote (37995 ) 1/4/1999 12:49:00 PM From: DiViT Respond to of 50808
WD, Sony collaborate on AV drives -- A new interface, optimized for multimedia, is planned Mark Hachman 01/04/99 Electronic Buyers' News Page 56 Copyright 1999 CMP Publications Inc. Silicon Valley- Under a new agreement, Western Digital Corp. will collaborate with Sony Corp. on a line of hard-disk drives to be used in a variety of Sony's consumer-electronics products, beginning in 2000. Like competitor Quantum Corp., WD has asked Sony to provide the underlying link interface for a forthcoming line of hard drives. But while Sony will furnish Quantum with its standard IEEE 1394 i.LINK chip, Sony and WD are jointly developing a proprietary interface optimized for multimedia. WD's forthcoming AV drives will use an interface "that's not 1394, that's not SCSI, that's not IDE; I don't think either company knows how this will end up, as far as standards are concerned," said Russell Stern, senior vice president of strategic business development, marketing, and sales at WD, Irvine, Calif. Sony will develop the interface, architecture, and protocols for the new products, while WD will design and manufacture the drives themselves. The drives initially will be sold only to Sony for internal use. Prototypes of the first AV drives will undergo basic testing in March 1999; final production is not expected until 2000, the companies said. To improve business, Quantum and WD have joined the raft of companies designing products for the consumer and home-entertainment market. Milpitas, Calif.-based Quantum, for example, recently announced a partnership with TiVo Inc., Sunnyvale, Calif., to develop a drive for use in a TiVo-designed entertainment set-top box for the home. And at Comdex this past November, Roy, Utah-based Iomega Corp. displayed third-party printers and other devices with its Zip drive built in. The drive produced in the Quantum-TiVo partnership will permit TiVo's set-top box to record one channel on the hard drive while the viewer watches another. Quantum's own streaming technology, which it calls QuickView, will be built into a proprietary TiVo interface. Storage products optimized for multimedia require adjustments in their error-recovery algorithms, physical interface, command set, mechanics, and acoustics, Stern noted. And, except for the interface, WD can apply what it learns to other mass-market products. The partnership between WD and Sony was significant, Stern said, because of Sony's historical preference for optical storage media, such as CD-ROM or DVD -ROM, instead of a magnetic disk drive. "One of the questions I was asked earlier today is, 'why now'?" he said. "I think that we've reached an acknowledged point in history where the areal density value [of a hard-disk drive] addresses this market." January 04, 1999