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To: JDN who wrote (38531)1/4/1999 11:03:00 AM
From: Jane4IceCream  Read Replies (3) | Respond to of 119973
 
Y2K's all taking off....

Look at DDIM and CRYSF!!

Jane



To: JDN who wrote (38531)1/4/1999 11:35:00 AM
From: JimBeamII  Respond to of 119973
 
NBTY -- nice volume, going up, on news that it will begin national advertising campaign for its web site to attract attention to its mail order vitamin biz:

Monday January 4, 7:30 am Eastern Time

Company Press Release

SOURCE: NBTY, Inc.

NBTY Web Site to be Advertised by National
Television Campaign

BOHEMIA, N.Y., Jan. 4 /PRNewswire/ -- NBTY, Inc. (Nasdaq: NBTY - news), today announced the roll out of a national
television advertising campaign to attract new mail order vitamin customers and promote the availability of its Puritan's Pride
products on the Internet. The one minute commercial invites viewers to call for a free catalog or visit the Puritan's Pride web
site, puritanspride.com, which provides customers the convenience of online shopping and offers all of the Puritan's
Pride 1,000 products.

Puritan's Pride, America's number one vitamin catalog which offers high quality products at low factory-direct prices, will gain
additional international sales opportunities by offering its products worldwide via the Internet. With a totally computerized,
state-of-the-art fulfillment center, Puritan's Pride has the infrastructure in place to handle and process the anticipated growth of
order volume generated by Internet sales.

In addition to fast and convenient online shopping, the Puritan's Pride site provides information about many common vitamins,
minerals, food supplements and herbs to help customers make better informed purchase decisions. The site also allows viewers
to scroll through a broad array of product categories or search for specific supplements.

Scott Rudolph, Chairman and Chief Executive Officer of NBTY, Inc., said: ''Using the Internet to increase direct to consumer
sales is an important part of our long term growth strategies and will complement NBTY's mail order operation. Establishing a
major Internet presence is a significant investment for greater long term results for the Company. We are excited by the
opportunities our online catalog provides as we continue to provide customers the highest quality products at exceptional
values.''

NBTY is a leading vertically integrated manufacturer and retailer of a broad line of high quality, value-priced nutritional
supplements in the United States and the United Kingdom, with 250 Vitamin World stores in the U.S. and 415 Holland &
Barrett stores in the UK and over 4 million active customers in its mail order divisions. The Company markets more than 1,000
products under several brands including Nature's Bounty®, Vitamin World®, Puritan's Pride®, Holland & Barrett®, Nutrition
Headquarters®, American Health® and Natural Wealth®.

This release contains statements relating to future results of the Company and the Company's market share in the industry
(including certain projections and business trends) that are ''forward-looking statements'' as defined in the Private Securities
Litigation Reform Act of 1995. Actual results may differ materially from those projected as a result of certain risks and
uncertainties, including but not limited to, changes in political and economic conditions, demand for and market acceptance of
new and existing products, availability and development of new products, increased competition as well as other risks and
uncertainties detailed from time to time in the filings of the Company with the Securities and Exchange Commission.

SOURCE: NBTY, Inc.