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To: the Chief who wrote (4243)1/4/1999 11:27:00 AM
From: waldo  Respond to of 37507
 
>>"There is no cage strong enough" that can hold digital distribution back, declared Wit Capital syndicate manager Bill Feeley.<<

>>Traditional investment banks have tried hard to stem this burgeoning form of digital distribution, as it represents a clear threat to the business of corporate finance. A business, by the way, which has not changed in any significant manner for decades.

But the folks at Wit Capital feel the benefits of digital distribution -- broad dissemination of the prospectus to millions of investors, a way to calculate retail demand, targeted marketing to people who are already familiar with the company -- are so obvious that it is bound to succeed. <<

Why the IPO market isn't for you... yet

By Darren Chervitz, CBS MarketWatch
Last Update: 11:08 AM ET Jan 4, 1999

SAN FRANCISCO (CBS.MW) -- Let's face it. For so many years, initial public offerings had almost nothing to do with the public. 

cbs.marketwatch.com

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