To: gdichaz who wrote (20761 ) 1/4/1999 2:07:00 PM From: bananawind Respond to of 152472
To all, watch out baby bells.... January 4, 1999 New rate plans spur landline replacement BOSTON—New all-inclusive wireless rate plans are signalling the beginning of landline replacement, according to the third in a series of pricing studies conducted by the Yankee Group. Wireless rates have dropped an average of 40 percent between early 1995 and the third quarter of 1998, triggering average usage levels of 300 minutes to 400 minutes of use per month for digital cellular and personal communications services, said the report. That is more than triple the historic industry average usage of 100 minutes per month. Average monthly landline usage is about 1,000 minutes per month, said the report. ‘‘Landline displacement stories are becoming more than an occasional anecdote, as these roam- and long-distance-free price plans compare quite favorably to some pay phone, calling card and even landline intraLATA long-distance rates—especially considering the added convenience of mobility,'' said Mark Lowenstein, senior vice president at the Yankee Group. The Yankee Group predicts displacement from wireline to wireless begins to occur when the wireless to wireline price ratio is 3-to-1 or less. In order to benchmark wireless to wireline pricing, the Yankee Group modified its pricing model to compare the all-inclusive and standard wireless rate plans to local and long-distance wireline rates in eight U.S. cities. Landline migrations begins between 500 and 750 minutes of use for users on all-inclusive plans, said the study. Displacement also can occur at even lower usage levels, such as when wireless long-distance usage is high or when users make use of the large home calling areas for wireless compared with wireline. RCR NEWS