To: KeepItSimple who wrote (32437 ) 1/5/1999 9:30:00 AM From: tonyt Read Replies (1) | Respond to of 164684
WSJ Lead Story: "AMAZON.COM SALES jumped to $250 million in the fourth quarter from $66.1 million a year earlier, but the online bookseller said the increased sales wouldn't translate into a stronger bottom line. The company blamed aggressive price cutting and heavy sales of videos and music, which produce slim profit margins." "Amazon.com Says Its Sales Surge, But It Doesn't See Narrower Loss An INTERACTIVE JOURNAL News Roundup Amazon.com Inc. said its sales surged to $250 million in the fourth quarter, nearly four times the level it reported a year earlier, but the online bookseller said it doesn't expect the stronger sales to translate into a stronger bottom line. The Seattle company, considered a bellwether in Internet retailing, blamed the lack of improvement at the bottom line on aggressive price cutting and the large role that music and video sales played in the quarter's overall sales tally. Those products offer slim profit margins. Higher expenses incurred on fulfillment -- the process of getting ordered products into the hands of customers -- also hampered its ability to move toward profitability. Amazon said it made an "all-out push" to fill customers' orders as its business surged during the holiday period. The company didn't make a specific projection for its losses. The company, which had sales of $66.1 million in the year-ago quarter, expects to report its latest fourth-quarter earnings in late January. Amazon said activity was hot during the holiday season -- between Nov. 17 and Dec. 31. During that time, it said it logged 1 million new customers, and shipped more than 7.5 million items. In terms of shipping products, Amazon said it hit a peak of $6 billion on one day."