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Strategies & Market Trends : Joe Copia's daytrades/investments and thoughts -- Ignore unavailable to you. Want to Upgrade?

To: myelin2 who wrote (10810)	1/5/1999 9:59:00 AM
From: Leman	Respond to of 25711

alert on SCNI With AOL Digital Cities, Microsoft's sidewalk.com and even Yahoo's local web pages setting examples, along with television models, such as CNN and the Weather Channel, it should not be difficult for SCNI to mine local advertising revenue. Visitors to the www.HealthCareReportCards.com site will more often than not look up reports on hospitals in close proximity. This should create an opportunity for SCNI to refer site visitors to local advertisers, ranging from pharmacies, ambulette and hospital equipment rental services, and even medical malpractice attorneys. Areas with high elderly population concentrations should be targeted first by SCNI advertising sales staff. Does anyone know if SCNI is growing such a staff ? Paying for a link on AOL digital city sites might be a move for SCNI also. I suggest that posters here bookmark the url www.HealthCareReportCards.com and use it in their message title often to reinforce the connection to SCNI. The company is not doing much PR on it's own. If there is no press release this week about the doubling of the number of medical specialties reported on at their website, how can anyone expect the company to be effective in marketing their advertising resources ?