To: donkeyman who wrote (4317 ) 1/5/1999 9:09:00 AM From: waldo Respond to of 37507
ONSALE, Inc. and Officeland Inc. Subsidiary Sign a Twelve Month Integrated Sponsorship and Advertising Agreement TORONTO, Jan. 5 /PRNewswire/ -- Officeland, Inc. (Nasdaq: OFLDF - news, OFLUF - news) through its wholly owned subsidiary, Telecom Corporation of Chicago, and ONSALE, Inc. (Nasdaq: ONSL - news) a leading internet real-time retailer, today announced a twelve month integrated sponsorship and advertising agreement to promote Telecom's full range of office equipment sold through the ONSALE auctions at www.onsale.com. John Einarsen, Telecom's president, states ''with the sponsorship of the Xerox Brand Showcase, located in the ONSALE Home & Office Supersite, we decided a substantial advertising campaign would be the perfect vehicle to bring more traffic to our Copier & Fax online store. ONSALE's significant volume of online customers will enhance our ability to expose our products to sophisticated Internet shoppers as well as bargain hunters. Additionally, by tracking customer purchasing behavior, we will be in a position to greatly increase our online efficiencies.'' ''Our involvement with ONSALE as a valued e-commerce partner is a key component of our rapid growth in this high growth marketing channel,'' said Officeland's CEO, Marvyn Budd. ''Coupled with our continuing efforts in the traditional dealer channel we are well positioned for long term growth. We have a substantial infrastructure in place with our re-manufacturing and refurbishing facilities in Illinois and California which will enable us to respond efficiently to the increased demand for our products which we fully expect to develop from our ONSALE relationship.'' ''ONSALE is pleased to collaborate with Telecom on a brand showcase package,'' said Debbie Pinkston, ONSALE's VP of advertising. ''Telecom will benefit from ONSALE's merchandising savvy as well as ad placements to drive their revenues on products to their fullest potential.'' biz.yahoo.com W