Headline: Apple Launches New Desktop Lineup for 1999
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New iMacs in Five Colors, Power Macintosh G3s, Apple Studio Displays
and Mac OS X Server Debut at MacWorld
SAN FRANCISCO, MacWorld Expo, Jan. 5 /PRNewswire/ -- Apple Computer, Inc.
(NASDAQ:AAPL) today launched iMacs(TM) in five new colors, a new line of
Power Macintosh(R) G3s along with three new matching Apple Studio Displays,
and Mac(R) OS X Server software. In addition to Apple's new products, a
growing number of third party software titles and hardware add-ons debuted at
the show.
"Our new Power Macintosh G3 and new iMacs in five stunning colors give
Apple its strongest and most innovative product lineup in years," said Steve
Jobs, Apple's interim CEO. "And, Mac OS X Server software is very modern
server software, opening up an entire new business for Apple."
Apple's new line of Power Macintosh G3 systems are the Company's most
powerful computers yet -- perfect for design professionals, educators or even
home users looking for a machine that can handle the latest in 3D games.
Replacing the original Power Macintosh G3, which was launched in November 1997
and accounted for more than $3 billion in sales, the new line includes the
latest copper-based PowerPC processors running up to 400MHz, ATI RAGE 128
graphics, FireWire, USB and 10/100BASE-T Ethernet. Housed in a stunning
translucent minitower enclosure with a revolutionary door that simplifies
access and expansion, the new Power Macintosh G3 line starts at an aggressive
estimated retail price of U.S. $1,599. Complementing the new systems are
three new Apple Studio Displays that deliver outstanding image quality and
match the striking design of the new Power Macintosh G3 line.
For the consumer market, the company announced a faster line of new iMacs
that come in five dazzling colors -- Blueberry, Lime, Tangerine, Strawberry
and Grape. The new iMacs feature a faster 266 MHz PowerPC G3 processor, a 6GB
hard drive and a new lower estimated retail price of U.S. $1,199. iMac has
become the best-selling computer in America by addressing real consumer needs
not met by traditional PCs, with its simple ten-minute set up and Internet
access, and its space and cable-saving design.
Apple also unveiled Mac OS X Server, the Company's new server operating
system, which combines the proven strength of Unix with the simplicity of
Macintosh. Mac OS X is built on the high-performance Mach microkernel and BSD
4.4, and includes the Apache HTTP web server and WebObjects(R) application
server. Mac OS X Server is Apple's first modern server operating system, and
coupled with the new Power Macintosh G3 line, Mac OS X Server delivers
affordable server solutions for Apple's Internet publishing, web application
development, print publishing and education customers.
Also announced at MacWorld today was news that over 1,300 new third party
software titles for the Macintosh have been introduced since iMac was first
unveiled in May 1998, including an unprecedented number of new games titles
arriving on the platform. At the same time, FireWire(R) and USB companies
have introduced a significant number of hardware add-ons for the Power
Macintosh G3 and iMac.
Apple Computer, Inc. ignited the personal computer revolution in the 1970s
with the Apple II, and reinvented the personal computer in the 1980s with the
Macintosh. Apple is now recommitted to its original mission -- to bring the
best personal computing products and support to students, educators,
designers, scientists, engineers, businesspersons and consumers in over
140 countries around the world.
Apple, the Apple logo, FireWire, Mac, Power Macintosh, and WebObjects are
registered trademarks and iMac is a trademark of Apple Computer, Inc.
Additional company and product names may be trademarks or registered
trademarks of the individual companies and are respectfully acknowledged.
SOURCE Apple Computer, Inc.
-0- 01/05/99
/NOTE TO EDITORS: For additional information, visit Apple's PR website
(www.apple.com/pr/), call Apple's Media Helpline at (408) 974-2042, or Emma
Duckenfield at our PR agency, Edelman Worldwide, at (650) 968-4033,
extension 1034./
/CONTACT: Tami Begasse, 408-974-3156, begasse@apple.com, or Russell
Brady, 408-974-6877, brady2@apple.com, both of Apple Computer, Inc./
/Company News On-Call: prnewswire.com or fax,
800-758-5804, ext. 134496/
/Web site: apple.com |
