Headline: ATI RAGE 128 Brings Lightning Fast Graphics to New Power Macintosh G3
Line
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Apple's New Desktop Systems First to Integrate ATI's Flagship Graphics
Accelerator
SAN FRANCISCO, MacWorld Expo, and TORONTO, Jan. 5 /PRNewswire/ -- Apple
Computer, Inc. (NASDAQ:AAPL) and ATI Technologies Inc.
(NASDAQ:ATYTF; Toronto: ATY)today announced that the ATI RAGE 128 graphics
accelerator, the fastest graphics chip on the market, is included in Apple's
stunning new line of Power Macintosh G3(R) computers. This is the first time
ATI's most powerful graphics technology has been built into a personal
computer, delivering faster 3D graphics than any PC available on the market
today, including those shipping with the Voodoo2 add-in card.*
"Today Apple launched the new Power Macintosh G3, forever changing what
customers should expect from a desktop personal computer," said Jon
Rubinstein, Apple's senior vice president of Hardware Engineering. "ATI's
RAGE 128 graphics accelerator makes the Power Macintosh G3 the ultimate
computer for design professionals, video editors and gamers."
Based on the RAGE 128 GL, ATI's next-generation graphics chip, the RAGE
128 accelerator has an advanced 3D architecture, producing the industry's best
3D graphics performance. The ATI RAGE 128 can handle visual effects such as
alpha blending, fog, video textures, texture lighting, reflections, shadows,
LOD biasing, texture morphing and vivid color rendering--perfect for running
today's graphics-intensive applications and development tools.
"The RAGE 128 delivers the fastest high-quality graphics and multimedia
performance of any mainstream accelerator on the market today," said Ed
Grondahl, vice president of Product Marketing, ATI Technologies Inc. "With
our 128-bit accelerator, the new Power Macintosh G3s will quickly become one
of the most desirable computers on the market, and further enhance Apple's
reputation as a technological leader and trendsetter."
Apple's new Power Macintosh G3 line includes the latest copper-based
PowerPC processors running up to 400MHz and are packed with powerful forward-
looking technologies, such as FireWire(R), USB and 10/100BASE-T Ethernet.
Housed in a compact, translucent minitower enclosure, that allows easy access
and expansion, the new Power Macintosh G3 line starts at an aggressive price
of U.S $1,599.
Apple Computer, Inc. ignited the personal computer revolution in the 1970s
with the Apple II, and reinvented the personal computer in the 1980s with the
Macintosh. Apple is now recommitted to its original mission -- to bring the
best personal computing products and support to students, educators,
designers, scientists, engineers, businesspersons and consumers in over 140
countries around the world.
ATI Technologies Inc., the world's largest supplier of 3D graphics and
multimedia technology, designs, manufactures and markets innovative and award-
winning multimedia solutions and graphics components for personal computers.
An ISO 9002 company, ATI is the world's leading supplier of video and 2D/3D
graphics accelerators to OEM and retail customers. Founded in l985, ATI
employs more than 1,600 people at headquarters in Thornhill, Ontario, and in
offices in the United States, Germany, France, the United Kingdom, Ireland,
Barbados, Malaysia, Hong Kong and Japan. ATI is a public company whose shares
trade on the Nasdaq and Toronto Stock Exchange.
Apple, the Apple logo, FireWire, and Power Macintosh, are registered
trademarks of Apple Computer, Inc. Additional company and product names may
be trademarks or registered trademarks of the individual companies and are
respectfully acknowledged.
* Based on available standard configurations from leading PC manufacturers
as of 12/2/98. Performance may vary, depending on application and system
configuration.
SOURCE Apple Computer, Inc.
-0- 01/05/99
/NOTE TO EDITORS: For additional information, visit Apple's PR website
(www.apple.com/pr/), call Apple's Media Helpline at (408) 974-2042, or Emma
Duckenfield at our PR agency, Edelman Worldwide, at (650) 968-4033, extension
1034./
/CONTACT: Russell Brady of Apple Computer, Inc., 408-974-6877,
brady2@apple.com; or Brian Hentschel of ATI Technologies Inc.,
905-882-2600 (ext. 8130), bhentsch@atitech.ca/
/Web site: apple.com |
