To: dwlima who wrote (47 ) 1/5/1999 6:38:00 PM From: Gordon Gekko Read Replies (3) | Respond to of 245
An interesting unknown company. Specialty Catalog Corp. (CTLG) They are a direct marketer targeting niche consumer product categories through a variety of catalogs. The Company is the leading U.S. retailer of women's wigs and hair pieces through its Paula Young(r) and Christine JordanTM catalogs. The Company also offers African- American women a broad selection of quality wigs, hair pieces, apparel and related products through its Especially Yours(r) catalogs; and markets hats, apparel, accessories and related products through its Paula's Hatbox(r) catalogs. Through its subsidiary, Daxbourne International Limited, the Company is a leading retailer and wholesaler of women's wigs and hair pieces in the United Kingdom. The Company also markets continuing education courses and other products to nurses and CPAs through its Western Schools(r) catalogs. paulayoung.com christinejordan.com especiallyyours.com I know what you are thinking. Women's wigs? Read on.Relevant Financials Revenue - $49.5M, Earnings - $2.2M, Low debt, Decent cash position Outstanding Shares - 4.36M, Float - 1.9M Market Cap - $16.1M, Price/Sales - 0.32, EPS - $0.50, P/E - 7.4 Institutional Ownership - 44%, Daily Volume - 7K sharesRecent Significant Developments Specialty Catalog Corp. Repurchases 700,000 Shares (14%)biz.yahoo.com "As mentioned in our second quarter press release, we are in the process of repositioning our Paula Young(r) catalogs by de-emphasizing promotional pricing in favor of carrying a broader selection of higher priced and higher margin wigs and hair pieces. To support this repositioning, we are focused and working hard on a series of very exciting new initiatives in our Paula Young(r) business, including significant new product development and innovation as well as new creative concepts and catalog circulation strategies.''biz.yahoo.com This news follows the Company's September 9, 1998 announcement that it would be exploring various strategic alternatives to maximize shareholder value, including the possible sale or recapitalization of the Company. Management continues to work closely with BNY Capital Markets (formerly Patricof & Co. Capital Corp.) in this regard, although there can be no assurance that any transaction will be consummated.biz.yahoo.com Thoughts Taking the company's recent actions into account; it looks like it's about to initiate one or more of the following. 1) An outright sale. 2) Strategic alliances with other mail order firms. 3) Expansion of their existing product line. 4) New distribution channel development (i.e. Internet) This company is the leader in their business segment with strong brand names. I don't expect an outright sale. They will probably diversify their product lines to include other women's accessories. I would also expect a strong push onto the Internet (some rumors floating around) and to establish key marketing and distribution ties. In 1999 women are supposed to out purchase men in online buying. The women's market hasn't been exploited yet. The stock can move on very light volume (under 100K). I really think this one has strong potential, even though their business is not terribly exciting. I am working on some other information as well. GG