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Non-Tech : DWLima: Investing for Personal Wealth -- Ignore unavailable to you. Want to Upgrade?


To: dwlima who wrote (47)1/5/1999 6:08:00 PM
From: Bald Man from Mars  Respond to of 245
 
but waiting is such a waste of time ...
I need instant gratification ...
and even instant gratification sometimes come too slow ...



To: dwlima who wrote (47)1/5/1999 6:23:00 PM
From: RocketMan  Read Replies (1) | Respond to of 245
 
I picked up TALK today around 19, so I bought your shares. Bought it on the AOL news, and thinking there might be short covering tomorrow. But who knows? This was not a value play, just a bit of speculation. GEER held up today, unlike the others, but with these plays patience is a definite virtue.

FWIW, these are CNBC's value tech plays for '99, reported this evening by some fund managers and newsletter gurus:

INTU
INTL
IFMX
PRMS
PRIA

Have not checked them out, just passing it on.



To: dwlima who wrote (47)1/5/1999 6:38:00 PM
From: Gordon Gekko  Read Replies (3) | Respond to of 245
 
An interesting unknown company.

Specialty Catalog Corp. (CTLG)

They are a direct marketer targeting niche consumer product categories through a variety of catalogs. The Company is the leading U.S. retailer of women's wigs and hair pieces through its Paula Young(r) and Christine JordanTM catalogs. The Company also offers African- American women a broad selection of quality wigs, hair pieces, apparel and related products through its Especially Yours(r) catalogs; and markets hats, apparel, accessories and related products through its Paula's Hatbox(r) catalogs. Through its subsidiary, Daxbourne International Limited, the Company is a leading retailer and wholesaler of women's wigs and hair pieces in the United Kingdom. The
Company also markets continuing education courses and other products to nurses and CPAs through its Western Schools(r) catalogs.

paulayoung.com
christinejordan.com
especiallyyours.com

I know what you are thinking. Women's wigs? Read on.

Relevant Financials

Revenue - $49.5M, Earnings - $2.2M, Low debt, Decent cash position
Outstanding Shares - 4.36M, Float - 1.9M
Market Cap - $16.1M, Price/Sales - 0.32, EPS - $0.50, P/E - 7.4
Institutional Ownership - 44%, Daily Volume - 7K shares

Recent Significant Developments

Specialty Catalog Corp. Repurchases 700,000 Shares (14%)
biz.yahoo.com

"As mentioned in our second quarter press release, we are in the process of repositioning our Paula Young(r) catalogs by de-emphasizing promotional pricing in favor of carrying a broader selection of higher priced and higher margin wigs and hair pieces. To support this repositioning, we are focused and working hard on a series of very exciting new initiatives in our Paula Young(r) business, including significant new product development and innovation as well as new creative concepts and catalog circulation strategies.''
biz.yahoo.com

This news follows the Company's September 9, 1998 announcement that it would be exploring various strategic alternatives to maximize shareholder value, including the possible sale or recapitalization of the Company. Management continues to work closely with BNY Capital Markets (formerly Patricof & Co. Capital Corp.) in this regard, although there can be no assurance that any transaction will be consummated.
biz.yahoo.com

Thoughts
Taking the company's recent actions into account; it looks like it's about to initiate one or more of the following.
1) An outright sale.
2) Strategic alliances with other mail order firms.
3) Expansion of their existing product line.
4) New distribution channel development (i.e. Internet)

This company is the leader in their business segment with strong brand names. I don't expect an outright sale. They will probably diversify their product lines to include other women's accessories. I would also expect a strong push onto the Internet (some rumors floating around) and to establish key marketing and distribution ties. In 1999 women are supposed to out purchase men in online buying. The women's market
hasn't been exploited yet. The stock can move on very light volume (under 100K).

I really think this one has strong potential, even though their business is not terribly exciting. I am working on some other information as well.

GG