Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?

To: Slide Rule who wrote (21895)	1/5/1999 11:12:00 PM
From: soup	Read Replies (4) \| Respond to of 213173

>Soup, is the idea that all iMac colors will be offered at all selling points, or just at some, or only at the on-line store?< Excellent question. I don't know the answer. VARs and small chains will be in something of a bind. We (Tekserve) will probably get some of each for stock and order more on as "as needed" basis. I think the idea makes terrific sense for the BTO Apple Store as well as high volume retailers like Comp-USA and Best Buy. The theater value is superb as it will be impossible for computer shoppers to resist giving these a good lookover. In Japan, surveys showed that 50% of iMac buyers are woman. With most couples I know, the wife generally wins the home decoration battles. Imagine the husband/wife/kiddee crosstalk. He: "Hey Helen, ever see such funny-looking computers. Who in their right minds ... " She: "I dunno Ralph, that grape one would matches drapes I want." Kid: "PlayStashun, Mommy! PlayStashun! ... " What a riot. Also remember that MacWeek columnist Don Crabb championed the marketing tool of having multi-hued iMacs match college color schemes. "Hiya, we here at Tennessee would like to order 2000 iMacs in Volunteer Orange! Wahoo! (Or whatever it is Tennessee-ans utter when they're exuberant.) Even in corporate settings, if esthetic considerations are factored into the buying decision, AAPL will win. Game. Set. Match.