NEWS from AVBC, (Garbage)
January 06, 1999 07:15
Ramping Up For First Quarter Product Launch, Aqua Vie Retains
Jordan Richard Assoc.
KETCHUM, Idaho, Jan. 6 /PRNewswire/ -- Thomas Gillespie, founder and chairman of Aqua Vie Beverage
Corporation (OTC Bulletin Board: AVBC), announced today that, following a recent reorganization, and
coincident with the company's ramp-up for a first quarter product launch, Aqua Vie has retained Jordan
Richard Assoc. to conduct a North American investor relations program.
Some key highlights of Aqua Vie Beverage Corporation are as follows:
-- Aqua Vie is North America's foremost developer and marketer of all- natural, lightly flavored, still
(non-carbonated) bottled spring water. The company's low-calorie alternative beverages are bacteria-free,
and contain no preservatives. Aqua Vie also manufactures an all-natural, preservative-free, non-alcoholic
wine and an all-natural juice/smoothie.
-- Aseptically bottled in California and in France, using proprietary processes, the company's products
enjoy distributor representation in North America and in Gaza, Israel, Mexico, Saudi Arabia, Spain, and
the West Bank.
-- Aqua Vie's unique Hydrator(TM) line, available in seven distinct flavors, are "functional" beverages
designed specifically to help consumers achieve the high levels of personal hydration so necessary for the
maintenance of good health. These products, together with the company's E-Line(TM) and
Aquaceuticals(TM), span two different segments of the market, "bottled water" and "soft drinks," which
collectively comprise a domestic market in excess of $200 billion annually.
-- With the rise of a new health consciousness, bottled water sales in the United States are gaining
momentum and are projected to reach over $5 billion annually by 2000.
-- Aqua Vie's E-Line(TM) beverages include Empower(TM) (a premium sports drink), Ecstasy(TM) (a
high-tech aromatherapy drink comprised of 11 live flavors), and Elixir(TM) (a naturally stimulating
citrus-flavor beverage containing 25% USRDA of vitamins, essential minerals antioxidants, fiber and other
natural nutritionals). These three products are designed to be used in conjunction with the Hydrators or as
stand-alone beverages. The company's nutritionally specific "Aquaceuticals" are also available in a variety
of enticing all-natural flavors.
-- Aqua Vie recently entered into an exclusive distribution agreement with Batterjee Medical Services
(BMS) of Saudi Arabia for the exclusive distribution rights to sell and distribute all Aqua Vie product lines
in Saudi Arabia. BMS is one of the oldest and largest pharmaceutical companies in Saudi Arabia and
owns 13 pharmacies on the peninsula.
-- An initial order from BMS, valued at approximately $380,000, provides for shipment during the first
quarter of 12 containers (each containing 2,500
cases of product packaged in half-liter bottles) for distribution throughout the BMS pharmaceutical and
retail distribution network.
-- Aqua Vie and BMS have executed an agreement for BMS's distribution of Aqua Vie's proprietary line of
non-alcoholic wines throughout Saudi Arabia, which imposes a strict and absolute legal prohibition on
alcohol.
-- A first quarter North American product launch, which will debut the company's all-new 1999 product
label designs bearing the KOF-K Kosher emblem, will be accompanied by print and electronic media,
including feature spots on the Howard Stern Show, as well as in-store taste demonstrations.
-- Having inked agreements with several key North American distributors, Aqua Vie is also expanding the
availability of its products to consumers in convenience and gift packs through its corporate web site at
www.aquavie.com. The company also plans to introduce electronic order execution for consumer, dealer
and distributor purchases within the first half of 1999.
"Much research and many years and dollars have gone into the development of Aqua Vie's product line,
and management has beaten exceptional odds to bring the company this far," said Madeleine Franco,
president and CEO of Jordan Richard Assoc. "At last, the future looks bright for Aqua Vie, poised for
international success with a product whose time has come," Franco said.
Founded in 1989, Jordan Richard Assoc. is an award-winning professional services firm specializing in
investor relations and business-to-business communications for both private and public companies.
Clients range from small start-up companies to international and Fortune 500 companies. Contacts
include over 25,000 brokers, analysts, portfolio managers, venture capital investors, and financial and
trade publications throughout North America, Europe and the Far East. The firm is also a registered
EDGAR (Electronic Data Gathering and Retrieval) agent for public company filings with the Securities and
Exchange Commission.
NOTE: Statements contained in this release that are not strictly historical are "forward-looking" within the
meaning of the safe harbor clause of the Private Securities Litigation Reform Act of 1995. Editors and
investors are cautioned that such forward-looking statements invoke risk and uncertainties that may
cause the company's actual results to differ materially from such forward-looking statements. These risks
and uncertainties include, but are not limited to, demand for the company's product both domestically and
abroad, the company's ability to continue to develop its market, general economic conditions, and other
factors that may be more fully described in the company's literature and periodic filings with the Securities
and Exchange Commission.
SOURCE Aqua Vie Beverage Corporation
/CONTACT: Tom Gillespie, Chairman of Aqua Vie Beverage Corporation,
208-622-7792; or Madeleine Franco of Jordan Richard Assoc., 801-268-8610/
/Web site: jordanrichard.com
/Web site: aquavie.com
(AVBC)
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