To: Annette who wrote (3398 ) 1/6/1999 9:05:00 AM From: Gravitar Read Replies (3) | Respond to of 27722
NetRadio Introduces ''Clickable Audio'' With NetCompanion; Now Users Can Easily See What They're Listening To ... And Even Buy It Online January 6, 1999 09:00 AM MINNEAPOLIS--(BUSINESS WIRE)--Jan. 6, 1999--One of the common concerns voiced by traditional radio listeners is not knowing the name of a song and artist while it is being broadcast. Now NetRadio Network , the first provider of original audio content on the Internet, addresses that objection of its listeners and then some -- with the introduction of its "portable" interactive Web music and information player, NetCompanion. This unique device allows the listener to both find the name of the song playing and buy it real-time. By selecting a desired NetRadio music or information channel, a separate window opens, providing the song name and artist information currently playing, as well as the song/artist data for the selection previously played on that channel. If users also wish to purchase the music listened to, they may "click and buy" the CD containing either selection directly from CDPoint, NetRadio's online music store. NetCompanion allows users to easily "change channels" anywhere within the network at any time with the mere click of a mouse. Additionally, they may also easily click and surf to all of NetRadio's online stores. This interactive audio capability is now available on most of the 120+ unique music and information channels offered by NetRadio. "For quite some time our users have wanted to know the names of the selections and artists they were listening to," said David Witzig, NetRadio's vice president for commerce and content development. "NetCompanion makes it easy for them to do just that, while allowing everyone to effortlessly 'listen, click, and buy' these selections without having to leave their computer." "The introduction of NetCompanion also brings incremental opportunities to our advertisers and sponsors," added Jan Andersen, NetRadio's senior vice president for global sales and marketing. "Since all the audio content is in effect clickable, it means that any sponsor's audio ad may likewise be 'clicked,' which increases the overall cost efficiency and effectiveness of an integrated advertising effort on any of our highly targeted channels." About NetRadio Network and CDPoint NetRadio Network, a majority-owned subsidiary of Navarre Corp. NAVR , produces and delivers music, information and original programming to the Internet community on a 24-hours-a-day, 7-days-a-week continuous basis. Launched on Nov. 1, 1995, with multiple channels to choose from, NetRadio was the first Internet-only "radio" network, and now has more than 120 unique channels of on-demand music, news and information. With CDPoint , NetRadio's proprietary and fully integrated online music store with more than 250,000 available titles, listeners can enjoy music and then simply click their mouse to immediately buy what they are enjoying in real-time. NetRadio was the winner of RealNetworks' 1998 Streamers Award for "The Best RealAudio Net-Only Radio" Web site Gee Lynn am I still Trash and a Scumbag? ;)